Sitting 6 miles north west of Abu Dhabi International Airport, Yas Links is only a 10 minute drive which is need given the flight time is twice that compared with many popular golfing destinations in Europe from the UK. That said, once you’re here you’ll realise that this isn’t like European golf resorts, and all the wives tales you’ve herd about the UAE, its time to throw them out the window. Yas Island, home to the Links is also home to Yas Marina F1 circuit, Ferrari world with the worlds fastest rollercoaster, Warner Bros World, waterparks, huge shopping malls, bars and clubs, not to mention a host of luxury hotels.
Being in Abu Dhabi makes Yas Links a perfect location for the end of the year when most of Europe is falling into a freeze, Yas will still be seeing heat most Brits would call positively barmy! This makes it not only a superb holiday getaway but due to its local surroundings its a perfect destination for intimate corporate events. From one to one meetings or smaller team sales events, Yas Links has a fine tuned private and personal approach thats symbolised from the first moment when you collect the keys to your personally named changing locker.
Open in 2010 Yas is a first class golf facility boasting a world top 50 course designed by Kyle Philips and a floodlit 9 hole academy course and practice area. With beautiful view of the Arabian Gulf to one side, Yas Marina F1 circuit, Ferrari Wold and probably your hotel to the other, its an amazing setting for an equally amazing golf course. Playing up to almost 7,500 yards its got five tee positions for those looking to adjust the difficulty making it perfect if you’re out on business as you’ll not want to talk a deal if the course is giving you a beating. The front nine plays wider and probably easier to score compare to the back nine which slowly tightens up to offer some real risk and reward golf, particular the final stretch.
With such a quality course there are almost too many standout holes to mention but an early favourite is the dogleg 3rd which hugs the coast-line for 400 yards with your approach shot to the eight bunker guarded green. Bunkers are something that you’ll have to get used to seeing at Yas Links with game management of the upmost importance, particularly if the wind wants to blow, things can get tricky. The 4th is a great long par 3 with an amazingly undulating green making for some testing pin positions. Its the 9th where things start to change, and from the off your first tee shot is a tight one over the water calling for great accuracy otherwise you’ll give yourself a tricky second.
The whole back nine slides down the strip of land besides Ferrari World and the Yas Marina circuit until turning back on its self, tightly hugging the waters edge. The 12th and 15th have a nice links double green touch so if you miss the serious bunkers guarding the green you could still be left with a lengthy put of some distance. It’s the closing holes that you’ll go home remembering, even if its because you left a few balls in the Arabian Gulf due to the typical head on wind. With small greens and thin fairways the 16th is a nervy test. The 17th is a majestic par three and with all the carry and a fair bit of wind it’s a good result to hold the green. Slightly right sided shots will end up in the dip leaving for a tricky piece of short play to get down for par. The the round is then topped off with an epic finish at the lengthy par 5 18th. You’ll be given a few questions on where to play before you even get to the green and will play really long especially if that wind comes in head on which it usually does.
Uphold your brand values on the fairway?
Yas Links is defiantly a venue worth traveling to, even if you’re visiting Dubai as its well within a two hour drive. At the end of the game you’ll need to freshen off in the rainfall shower even if you did take the cart guy up on a much need cool lolly and enjoy the Spanish style clubhouse. The food is superb and often supported by events, but if that not your thing then outdoor seating has a beautiful view across the back nine for a perfectly relaxing view with a beer. Just don’t forget your sun cream and plenty of water.
As a PGA Professional who hosts Corporate Golf Events and Holidays I have seen first hand that not everyone is aware of basic etiquette most of us take for granted on the golf course. With this in mind I thought I would put together my top etiquette tips so you know next time your out on the course, you won’t annoy your playing partners or letting your company brand down. Especially with corporate events it’s important that you represent the values of your business both on and off the course.
Pace of play;
It’s always important for you and your playing partners on the course to keep up with the group ahead. If you find yourself in a position where your group has lost an entire hole of those players in front, please let the group behind through if you are holding them up.
Stand still and in silence when other people are taking their shot;
This one is an important one if you want to keep on friendly terms with your playing partners. From the moment your playing partner is choosing their club it is etiquette to stay silent until they hit their shot. No player wants to be put off halfway through their swing as it’s hard to pull out and almost always results in a poor shot. The last thing you want is to be blamed for them mishitting a shot even if your chatting wasn’t the reason, they’ll still blame you, even if they don’t say it.
Repair the golf course;
It’s our duty as golfers to make sure we repair the damage we create on the course. How would you like it if you’ve hit your Sunday best only to find yourself in an old fairway divot. Even if you take the fairway divot and bits fly all over the place, just make it look like you’ve tried to fix it. These are a few of the most common:
• Pitch marks on the green
• Divots – Just not on tee boxes
• Rake bunkers
When to play your shot;
The person who is farthest away from the hole plays first. To speed up play try to prepare for your shot whilst other people are playing. The player who had the lowest score on the previous hole tees off first.
Etiquette for when you are on the green;
This is where everyone has to be a little more aware of where their playing partners are. Thankfully fully spiked shoes aren’t really worn anymore so the damage you can make to a green and accidentally sabotage your partners chances of holing a putt are limited. Still there are ways players will expect you to respect their upcoming shot and stepping across and on their line before their putt isn’t one of them. Other ways you can respect your playing partners around the green are:
• Mark your ball with a coin so the other players aren’t distracted
• Don’t stand in eye view of anyone whilst they are taking their shot
Lend a hand;
Who’s happy after hitting a poor shot resulting in them stomping through the trees or thick grass looking for a ball. Chances is they’re not so happy so if your partner finds themselves not being able to find their ball, then be on hand to help them find it – its always handy to have the favour returned should you need it!
Keep your cool;
We all know golf is a very frustrating game, but you need to make every effort for your playing partners sake to manage any frustration in as silent way as possible. Particularly when playing a corporate event you’re not only representing yourself but the business brand you work for. Your company no doubt works hard to portray a brand image and a culture, so it’s your responsibility that you try and uphold the business values at all times. Not to mention, it’s not the most pleasant experience playing with someone who loses their temper but whilst you are vocalising your frustration your playing partner might be trying to concentrate on their shot routine.Is the Golf Course the Perfect Office??
It is extremely common for people to regale stories of important business deals being done whilst on the golf course, and it is widely acknowledged that golf days can be hugely beneficial to bonding within a team of co-workers or with current and future clients. There are huge potential benefits to be had when playing golf, not only to your physical and mental health, but you will also notice it within your social circle, and potential business opportunities. Taking a meeting, or hosting an event, out of the office in the peaceful confines of nature, allows for deeper and more beneficial relationships.
A typical round of golf will take approximately 4-5 hours, this gives you plenty of time to really get to know your playing partners in an space that is comfortable, serene and completely free from the constraints that surround a typical office based meeting. The fresh air and beautiful scenery make for a wonderfully relaxing environment, and the exercise and competitive nature of the game can bring out characteristics that would not surface in a restrictive office setting. Most people while in this state of mind, will be more open to discuss personal matters, quickly moving past small talk and any barriers they may have subconsciously or unconsciously raised. This makes it the perfect environment to really get to know your client, understand their wants and needs, and allows you to foster trust and subsequently build a long-lasting more fruitful relationship.
As mentioned previously, the hours spent engulfed in nature can really help new and existing relationships to flourish. This can be helpful from a purely sales and business perspective, but it can also be invaluable when it comes to team building and nurturing friendships both new and old. Staff well-being and happiness is incredibly important in today’s world, and it is widely acknowledged that a team with a strong bond produces much better results. A team golf day can be a huge step forward in building the necessary connections needed to establish the values that are essential for a team to be truly successful. People will get to know each other better in a fun, relaxed setting that will encourage them to let their guard down and be comfortable being themselves. They will also awaken their competitive edge, and test themselves in an environment completely different to that of the generic office. This could lead to people playing together of their own accord in the future, better relationships at work and general good feeling amongst staff, all of which are key contributors to building a happy and successful work environment. Of course this all applies to clients as well as colleagues, and it is a well-established fact that ‘people buy from people’. Getting to know someone on a personal level and building deeper connections will ensure you are at the forefront of their mind when the next business opportunity arises.
Anyone who has played golf before will testify to the fact that it provides a stern test of skill, character and self-control. What better way than to really understand someone’s character, whether they be a colleague, business partner or client than to play what is widely regarded as one of the most challenging sports available.
Golf can be incredibly frustrating as it is you and only you that can take responsibility for how you play. One minute you flush a drive down the fairway and feel like Tiger Woods at his peak, the next you hook the ball out of bounds and feel like giving up entirely. The up and down nature of golf really highlights how people manage their temper, deal with situations not going their way and can also be an accurate representation of their honesty.
Often you will see people on the golf course cursing, throwing tantrums and sometimes even clubs! How your clients and partners control themselves when they inevitably hit a bad shot can be a real eye opener to their personality and particularly their susceptibility to crack under pressure. These situations can provide more insight than years of working alongside one another or having meetings in a controlled environment where the boundaries are already well established and easier to stay within. Golf is a sport played wholly on trust with ample opportunity to cheat should someone be so inclined. Whether it be moving your ball out of a bad lie, dropping another ball when yours is lost or simply ‘miscounting’ shots it is another useful insight into someone’s character. Through observation you will be able to tell a lot about your playing partners’ integrity and sportsmanship and it may reveal some key things about them that you may want to bear in mind before entering into a business relationship. It is also worth remembering that you will be under scrutiny as well and your conduct on the course is a strong representation of how you handle yourself outside of a work environment.
If you would like to find out more about the golf holidays and events we offer, you can contact us here.Play Some of the Best Courses in the World?
Following the recent launch our innovative golf simulator, we wanted to give you a deeper insight into this fascinating concept, and let you know how it can be a real game changer when it comes to planning corporate golfing events.
The Clubs Away golf simulator is the perfect way to obtain a realistic golfing experience, whilst in an indoor environment. It is powered by Trackman, which is an intelligent state-of-the-art tracking software that enables you to gather data on your individual performance.
Recreate the physical motion and challenges of an outdoor game of golf, with stunning real-life, immersive graphics, in an indoor environment.
Bring your ‘A-game’ to the table with a golf simulator package from Clubs Away. From adding a little competitive atmosphere to corporate parties, to playing a couple of rounds of golf on your exhibition stand, we can create the perfect round to suit your requirements. Here are just a few ideas to get the creative juices flowing.
Create engaging social events from the comfort of your own club or hired space. Whether your guests are keen, experienced golfers, or just want to give it a go, the golf simulator is perfect for all abilities. With one of our PGA Pros on hand throughout the event, they will certainly give you added value with their expert knowledge and tips.
Are you bored of having the same old exhibition stand, with the usual branding and promotional materials like pens to hand out to prospective clients? Here is where our golf simulator really makes a difference. As well as providing an interactive opportunity, our simulator will help break the ice with your customers and get them on side nice and quickly.
By using a golf simulator for your launch event, you will create a product launch that will be memorable. Add a little ‘buzz’ to the room and provide an opportunity for your guests to really get to know you and your business.
By combining our golf simulator with Trackman, we enable you to play at some of the finest golf courses across the world, all from the comfort of your room or office. This truly is an out-of-this-world experience, which couldn’t be closer to the real thing. Engineered on one of the most powerful gaming platforms there is, the 3D graphics for each course are not only visually stunning, but extremely realistic too.
Here are some of the courses that you can experience for yourself using the golf simulator (many, many more are also available):
With a 4/5 difficulty, this championship course is set in the stunning Bahamas and ranks as one of the best courses in the Caribbean. It is home to one of the top PGA Tour tournaments and includes some strategically challenging water features for that extra difficulty level.
What more can be said about this Olympic venue?! Located within the Marapendi Natural Reserve, this newly built course was created solely for the 2016 Summer Olympics. Experience one of the most famous courses in the world, without having to travel anywhere.
Located within the stunning Palm Beach Gardens in Florida, this club is the home of the PGA of America. Play where the best have played, and soak up the beautiful backdrop too. Don’t forget to watch out for the iconic three-hole stretch Bear Trap.
Bringing it back to the UK, you can also play on one of the finest championship golf courses, where the 2016 British Masters were hosted. Combining great golfing traditions with the need for modern gaming techniques, this course really will get you thinking.
Another dreamy American golf course to tackle, Shelter Harbor contains some challenging approach shots as well as some wide fairways for the less experienced players. Do look out for the rustic bunkers and the velvet bentgrass on this course – a couple of super visuals.
One very important feature of the Trackman is that the software is used by many PGA Pros across the world, enabling you to join leading coaches and players and gain valuable insights into your golfing techniques.
Trackman is always on tour, meaning that pro players are continually sending feedback. This ensures the tracking and insights are always accurate and up-to-date, giving you the opportunity to fully understand how you can improve upon your skills.
For further information on our golf simulator packages, or to gain more of an insight into how the Trackman analysis software works, please do not hesitate to contact us. Here at Clubs Away we are always looking at innovative ways that we can make a difference to your business. The golf simulator is just the beginning… watch this space for more exciting things to come!Importance of Branding Your Golf Day?
Whether you’re looking to improve business opportunities, open sales opportunities or increase brand exposure, you may well want to consider a fully branded corporate golfing event. Here at Clubs Away we don’t just organise the finest golfing events and holidays for our business clients, we also provide a full branding service to accompany it. No idea is too outrageous – our creative team will work closely with you to make the biggest impact at your event. Whether you want some prizes to give away to your guests or useful golfing equipment they can use as they play, we can provide it.
Apart from your website, branding is one of the first things that your potential customers will see. It’s your chance to get across the message behind your company and make the best first impression. Branding helps set you apart from your competitors and it represents your business. It’s also a great way to get that initial connection with your customers, particularly if your strapline is an emotive one.
Let Clubs Away help to increase your brand exposure with an innovatively created event, coupled with fantastic branding to help showcase your business. Our design team are on hand to help create a whole host of branded products, from the initial RSVP through to trophies to present at the final awards.
Branding is something that should be taken very seriously when planning a golfing event. You should portray a consistent brand message, so that your guests are gently prompted by it at every possible opportunity. It isn’t just about the logo either. Our expert creative team will work closely with you to ensure your brand elements all come together for the final event.
From baseball caps to polo shirts with bespoke embroidery, bag tags and zipped sweaters, we can ensure your customers feel welcome and part of the event upon arrival. For something a little different, we’ve also created a Gift Box which contains a sleeve of Callaway balls, a pitchfix and a ball marker. Or a more cost-effective alternative is the three-ball Callaway tin, which comes complete with a ball marker.
We don’t just brand standard golf balls at Clubs Away, we offer the very best Titleist & Taylor Made golf balls. Giving you the extra edge on the course! We can also supply branded pencils, tees, scorecard holders, cap clips, resin markers and golf gloves made from the finest quality cabretta leather. If you want something your guests can take away with them after the game, you may want to consider branded micro-velour towels or tour umbrellas to prevent the rain from stopping play.
Your brand needs to be on show from the second your guests step foot into the venue. They need to associate your golfing event with your business from the get-go; even a bespoke VIP invite with the itinerary listed will make your event feel more exclusive. Pull-up and pop-up banners are a great way to showcase information to your guests and give them an insight into the products and services your business has to offer. Place them where your guests are likely to congregate, and you may even find your banners appear as a backdrop to some photos taken on the day! Gazebos are also a very versatile way to highlight your brand and are the perfect place to serve refreshments to your guests.
Leaving your guests with a memento of your event is the best way to keep your business in the forefront of their mind. Why not supply the winner with a branded holdall that they can use time and time again? Not only will it remind them of your event, but they can become brand ambassadors for you, showing off your logo wherever they travel.
Or for the winner who has everything, think outside of the box a little with a branded shoe bag. They won’t know what they did without one!
We have only included a handful of products that we have branded for our clients in the past, and are always looking for innovative ways to showcase your business. No idea is too challenging for our creative team. Our PGA Pros have years of experience when it comes to event planning, and a thorough insight into branded materials that regularly feature. So whether you’re looking for something a little different, or want to stick to the usual promotional items, we can help make the difference at your event.
To get started on planning your corporate golfing event and complimentary branding today, please contact our expert team who will be able to get you started.Want to make your event extra special? Then hire a golf simulator!?
So, you’re in the process of planning an event. But rather than the bog-standard, networking event where the focus is on small talk and converting your guests into clients, you want to add something a little ‘extra’. Introducing the golfing simulator. The perfect solution to your needs.
The golf simulator is an innovative system, allowing for interaction on a virtual golf course, whilst providing a realistic setting. Powered by Trackman, the ultimate golfing analysis system, you are able to fully analyse your game, allowing you to jump ahead of the competition. This leading performance-enhancing software is brought together by leading GPA pros and coaches within the industry, giving you the very best insight into your golfing performance.
The golf simulator is ideal for corporate parties, exhibitions, product launches and seminars. It helps you to interact easily with your guests and provides a memorable occasion. With some of the world’s finest golf courses available at the touch of a button, wow your guests with this immersive experience.
At Clubs Away, our expert team of golf event coordinators are focused on getting you the most out of your event. Whatever your objective, we will work closely with you to utilise the event to drive your business performance and set you on the right track for success.
We work with you to build a bespoke brief, creating a tailored golfing experience that not only showcases your brand, but delivers optimum return. Our Power of Play ethos is the essential ingredient of success. By adding a golfing simulator to your event, you will quickly break down barriers in customer relationships, opening up more business opportunities.
Providing a more relaxed atmosphere within which you can talk business is just one of the many benefits of a golf simulator. Here are a few more ways they can make your event a success:
If your team is lacking a little inspiration, why not jazz things up by taking them on a golf simulator day? Find out their true competitive streak and really get to know your colleagues within a fun, relaxed atmosphere. With the Trackman software included as standard, you can set a range of targets from ball speed to smash factor, to bring out their competitive side.
Every event planned with our Pro team is tailored to your specific outcomes. If team building is more important than sealing a deal, our experts will guide you through the best way to achieve this with a golf simulator event. With the Power of Play, you’ll be amazed at how much easier it is to bond with your colleagues over a game of golf.
Golf simulator days are an excellent addition to any charity fundraising event. We always advise that you have key targets and goals in mind before commencing a charity fundraiser, so that your event will have the maximum impact. With a golf simulator as a unique focal point, you will draw in the crowds and set yourself on the right track for raising thousands.
By creating an event that is specifically tailored to help you reach commercial outcomes, and therefore aligning the event to your business goals, the outcome will be much more successful. Whether you’re launching a new product range and require additional branding, or simply want to leave a lasting impact on your guests, Clubs Away can make a difference.
So you’ve come the conclusion that including a golf simulator within your corporate event is really going to make the impact you desire. Now you have the decision about which company to go with. Of course, Clubs Away should be your first choice, but here are a few things that set us apart from the competition:
If you have any further questions on the golf simulator, please feel free to contact us today and one of our expert team will be on hand to assist you.The inside scoop?
Clubs Away was co-founded by a PGA Golfing Professional, Michael. His passion for golfing started when he was just 4 years old. He is not only an experienced player, but also provides golf coaching at all levels. With 5 PGA competition titles under his belt during his amateur career, Michael graduated from the PGA with distinctions in all Coaching and Business assignments and exams.
It is this determination and dedication that Michael puts into the world of corporate hospitality, and he works with some of the world’s largest organisations. Clubs Away was formed around the idea that sometimes the best way to close a deal is over a round of golf. We take the time to fully understand your business needs and requirements, taking everything out of your hands so you can enjoy the entire experience.
Our mission is simple: to improve your business with corporate golf events and golfing holidays. We help you to get the most out of any event, whatever the objective. Our bespoke, complete service is tailored to your individual needs. Whether you’re putting together a team building day, charity fundraiser or an opportunity to close business leads, our expert team is on hand to help.
We think differently when it comes to creating the perfect corporate hospitality event. By holding an initial consultation to understand your business in its entirety, we help you target the most achievable outcomes with your event. We have named our approach the ‘Power of Play’ – we’re here to help you to bring different ideas into play. Creative thinking developed through play helps create better networking opportunities, build more profitable relationships and enhance team dynamics.
Clubs Away use golf to drive your business performance forward. The main packages we offer are corporate golf events and handpicked holidays. We have a team of in-house designers to cater for your branding needs too, and a golf simulator powered by leading tracking software if you want to stay a little closer to home.
Whether you ‘re hosting a golf event for 2 people or 200, we can cater to your needs. With an experienced team of event planners and PGA professionals, Clubs Away pride ourselves on an innovative approach. Our aim is to create a bespoke event, which not only exceeds all your expectations, but those of your guests too.
Our unique events are created from a selection of handpicked 5* venues, and our event management system takes care of everything so you don’t have to. We are the only travel and events company to provide a PGA professional host to support your event too, allowing extensive business development opportunities.
Our holiday packages are put together by our experienced team, who have spent time at some of the finest golf courses and hotels across the world, bringing you an in-depth insight into the selection. But don’t worry, the world’s best courses don’t always come with the largest price tags. With our well-recognised team of PGA Pros helping you put together your ideal holiday, you can rest assured we’ll bring you the best possible deals.
Once we’ve helped you put together your package, your work is complete. We take care of all the finer details, from arranging flights to booking accommodation, making your golfing holiday as stress-free and relaxing as possible. We don’t just promise 5* golf travel – we deliver it.
The main thing that sets us apart from the competition is the inclusion of a PGA professional within all our corporate golf events and holidays. We are the only golf travel company in the industry to offer this service.
From start to finish, our world-class professional will guide you through the event planning, acting as a local guide, coach and organiser.
How our team can make your event memorable:
The initial meeting you have will be with one of our PGA Pros, to gain an insight into your objectives. With many years of experience under their belt, they are more than happy to provide innovative ideas and recommendations.
Our Pros will use not only their expertise, but their connections in order to get you perks that other companies simply can’t. Whether you want to stay in the best suite in the resort or dine at a private table exclusively for professional golfers, our team will be able to assist.
With all their experience and knowledge, you will have access to the same level of coaching of any PGA great themselves. All our Pros have been on European and US Tours, teaching some of the best players in the world. You really are in the best hands.
We have recently introduced a golf simulator into our array of services, allowing you to play on some of the finest golf courses in the world without the hassle of having to travel there. Combined with innovative, cutting-edge radar software Trackman to analyse your golfing techniques, you can step into the pro world and join leading coaches and players.
Does this all sound like something you’re interested in? If you’re focused on creating a corporate golfing event that will drive your business forward, contact our expert team today for an initial consultation.
When I ask companies why they have decided to organise a golf event I’m past being surprised when they don’t have an answer, in fact over 90% of businesses don’t have a definitive answer as to why they have a golf event. Some of the answers that we get are; “we thought I would be a nice thing to do”, “our competitors do one” and a common one “we have some budget to spend”.
Whilst these are all very nice, they are not reasons to run a golf event and before you do anything, you should clearly define why you are running an event. Only when this is done can you start to create an event that is tailored to the goals of what the company wants to achieve. This is central to good corporate hospitality and where a desired output is created to increase business performance.
Ever organised a golf event and after having 100 people confirm they would be attending, when it comes to the day itself the drop out rate is huge?
Since we started Clubs Away one specific goal was to help our clients with this issue. We have seen significant results in this area of corporate event management, reducing the drop out rate for our clients by 11%.
Getting people to attend is more than just sending out an invitation and getting a confirmation whether they can attend or not, It’s a process in itself and is one that can make or break your golf event.
The invitation is the first point of contact where your potential guest gets to hear about your event, so its needs to appeal to your guest.
One of the most important factors of running your event is the venue and is sometimes overlooked in its importance.
It’s important when a company runs an event they ensure the whole experience is representative of their brand, and the venue is no exception. If you are a high-end brand that prides itself on quality then you should choose a 5-star golf resort. I can hear you now saying, “I don’t have the budget to that”. There are of course ways around this;
It’s better to deliver an event that shouts your brand values with a reduced number of guests. This again links to the drop out rate . If your guests don’t feel like your event doesn’t reflect your brand your drop out rates will be high.
I know this sounds like a sales pitch, but I’m saying this because it’s true. We know how to negotiate along with buying power with venues to get the package you want. Our free venue finding service takes all the hassle away from you and guarantees that you will get the best price with all the little add-ons that make your day a truly bespoke golfing experience.
Its amazing how little attention companies give to exposing their brand on their events. We were recently invited to a corporate golf event of a potential client so we could advise what they could do better. The answer: Everything!!!!! The only exposure of their brand was by way of a banner on the 1st tee.
Brand exposure on an event has to come in many forms of presence and we recommend that 20%-30% of the total budget should be attributed to branding your event. I cannot stress enough how important this is and you should consider how you expose your brand in the following areas;
When choosing how to do this you should always strive to expose your brand in the above areas as much as possible in a way that fits in with your brand guidelines.
If you need some inspiration, please see read our events page
Giving a gift to your guests is probably one of the most important aspects of your golf day.
This should always be done at the first point of contact with your guest, having a registration desk with a company representative is the best way to do this. Giving a gift to your guest does two things;
Remember that they might not know anybody so its important that you make them feel welcome by this method and interacting with them for as long as possible.
The gift should always expose your brand. There are so many things to choose from the list is truly endless, some companies even choose non golf themed related items which can work as long as the gift is synonymous with your brand or product. When choosing your gift you should always choose something they will get use out of and that will remind them of your brand, product and golf day.
Choosing a competition format for your golf event can be a large task in itself, do you choose, Medal, Stableford, Greensome’s, Foursome’s, team’s or individual???
This is a question that faces every golf event organiser and unless they fully understand the implications behind each format then this decision can have a massive impact on your golf day and what memories your guests leave with.
There are many factors to think about when making the final decision, time, administration, number of guests attending, to name a few. No matter what decision you make you should always consider both your guest and your ability to manage each format.
With electronic scoring such as VPAR are becoming ever popular we have been sampling both techniques to see what effect each has on a golf day. Whilst I agree that electronic scoring has its place in a competition environment I don’t think it has any place in a corporate golf day.
Having electronic scoring sends the message that day is centred on the competition itself. This is one of the mistakes that happens to frequently as its your company, brand and product that should be at the heart of any event. Making the day about competition can confuse the message that you are trying to send to your guests.
There is also another good reason not to go down the electronic scoring road. If the day is made about the competition itself, electronic scoring will ultimately tell people where they have finished in the field. There are always a small percentage of guests that will leave your day if they know they haven’t won or get a prize in the competition. The time after the round is your chance to network and talk to as many people as possible so don’t give them an excuse to leave, if they think that they might win a prize its pretty much guaranteed that they will stay to find out.
In ever changing and growing markets that are filled with fierce competition, businesses need a better and deeper way to develop relationships with their clients.
Ensuring that business partnerships stay positive and productive has become a top priority for many companies, and this is where corporate hospitality comes in.
Corporate hospitality describes private events or travel trips organised by businesses or corporations for their staff, clients and stakeholders.
Historically, it was used as a way to say thank you to clients. It still serves this purpose, but it now features much more strategically to company plans. There is a much clearer objective – and that’s to win or secure further business.
Company golf days are increasingly being utilised as a face-to-face marketing tool to help enhance the relationship between an organisation and its current or potential customers, through interaction in a non-sales environment.
For many, it now plays a significant part in business development – with any budget laid out for a corporate event expected to see a significant ROI in terms of speculating to accumulate.
There are many reasons why corporate hospitality is worth focusing in on.
Saying thank you to your clients and rewarding them is hugely important; if your company isn’t doing it, your competitors might be.
Face-to-face interaction is imperative when maintaining relationships with clients, so corporate events serve as an ideal way to nurture and strengthen existing relationships away from the boardroom.
By putting on an event or trip, you’re taking the time to go the extra mile. Clients who feel inspired and motivated by the prospect of working with your company are more likely to stay in business with you.
It’s also a good way to branch out and meet new contacts by inviting potential clients in the hope of securing new business.
There is no one better than a current client to talk positively about your company – so getting current and prospective clients to circulate can certainly be beneficial.
Behind every corporate event is a good strategy.
Understanding your objectives is key – you may be wanting to strengthen an existing relationship, encourage more business or increase brand awareness.
That in mind, choosing the right type of event is vital to who you are dealing with and what you want to achieve.
It also needs to run smoothly from start to finish, showcase your brand in the best light and ensure your guests enjoy the experience.
Effective hospitality is what sticks in the mind of those who attend – if your biggest clients are present, then you don’t want to disappoint.
There is a lot to bear in mind with golf event management and the organisation of the day. It’s got to be executed properly. This is where Clubs Away can help.
In recent years, there has been a big increase in business being done on the golf course.
Not only is a golfing trip a great leisure activity, but with only a small portion of a four-hour game spent actually hitting the ball, there is plenty of time to talk business.
At Clubs Away, we offer bespoke end-to-end golfing packages that are tailored for business minds.
Our team organise the entire day or travel break, so that business professionals can focus on developing client relationships and forging new business deals, without the hassle of arranging and planning themselves.
We organise every detail of the expedition, from finding the venue or location of the trip through to booking accommodation and flights.
We’re are also the only company to provide a PGA Golf Professional on every trip, allowing guests to receive training tips and improve their golfing skills as part of the corporate package.
So if you need to wow a particular client, seal a business deal or strengthen a new relationship – get in touch with us to see how we can create you the perfect corporate golf event trip!
Golf has a unique ability to bring together people from all walks of life.
As a corporate event entertainment activity, it’s something that people of any age and status can play.
With a unique handicap system, golf is a game that anyone in your company can enjoy – men, women, novices and experts.
This means you have a way of connecting with everybody in your business network, if you choose to.
It’s also a way of bonding and building relationships with clients and prospective business partners over a physical activity in a relaxed setting, rather than over a boardroom table.
Plus if you pick your golfing partner wisely, you could easily find yourself going around the golf course with a prospective client for between 4 – 6 hours – what better way to get to know them and subtly spend time showcasing your business?
Golf is a good way to test someone’s character, because of the attributes and traits that make someone good at the sport.
Your attitude towards golf can certainly speak volumes about the way you approach your professional life.
The golfing culture is one of extreme honesty. Whilst it’s easy to shuffle the ball when no one is looking, cheaters are very much shunned in the golfing world.
The professional golfers set prime example here, in championships if they accidentally hit the ball – they call a penalty on themselves.
Therefore it’s a good game to separate the cheaters from the pros. If you have the discipline not to cheat in the game, then that speaks wonders for your character too.
If your client sees you kicking your ball out of the rough for a better lie, opinions and rapport may slowly start to drop.
Golf requires the ability to keep calm under pressure and think strategically.
These qualities are also good business attributes when it comes to working through dilemmas, solving problems and performing in high pressure situations.
You wouldn’t (hopefully) throw your briefcase across the room if a business deal went wrong. So how a person deals with a defeat or a win on the golf course can be an indicator of their temperament.
An employee or prospective client throwing their clubs down in a rage when they lose could suggest a hot temper or inability to accept defeat with humility.
So if you can accept defeat in good humour and victory with modesty, then you may well apply the same attitude to the boardroom.
Golf is a social game and a great way to get interacting with people.
Between the holes and the clubhouse, there is plenty of time to talk business and build lasting relationships with your potential clients.
Strong communication skills are key to business development and business as a whole, so not only but it signals a trait that will be ideal in the boardroom too.
There is also a subtle art to discussing business on the golf course or closing a deal. If it’s a corporate golf event you’ve arranged, then first and foremost you are there to enjoy the game.
Business talk should be subtly woven into your trip around the golf course. They do say not to discuss business before the 5th hole – or after the 15th hole!
If you’re a golfing pro or enjoy the sport in your spare time, then making it part of a business tactic could be well worth your time.
Not only is golf an enjoyable game to be enjoyed by all, but it can also be a fantastic opportunity to wow prospective clients or current ones.
The world is full of stunning, dynamic and impressive golf courses and leisure resorts which can cater for your every need.
From a game in the Scottish home of golf, to golf in the Algarve or a corporate event package to the glittering coastlines of Cyprus or the USA, you can impress and reward clients and colleagues by taking them to some of the world’s most beautiful places, to enjoy one of the world’s most rewarding games.
This is where we at Clubs Away can help, we offer bespoke end-to-end business golf event packages for business minds.
Our team organise the entireevent, so that business professionals can focus on developing client relationships and forging new business deals, without the hassle of arranging and planning themselves.
Every detail of the expedition, from finding the venue or location of the trip through to booking accommodation and flights.
Clubs Away are also the only company to provide a PGA Golf Professional on every trip, allowing guests to receive training tips and improve their golfing skills as part of the corporate event package.
For more information, explore our website further information!