When I ask companies why they have decided to organise a golf event I’m past being surprised when they don’t have an answer, in fact over 90% of businesses don’t have a definitive answer as to why they have a golf event. Some of the answers that we get are; “we thought I would be a nice thing to do”, “our competitors do one” and a common one “we have some budget to spend”.
Whilst these are all very nice, they are not reasons to run a golf event and before you do anything, you should clearly define why you are running an event. Only when this is done can you start to create an event that is tailored to the goals of what the company wants to achieve. This is central to good corporate hospitality and where a desired output is created to increase business performance.
Ever organised a golf event and after having 100 people confirm they would be attending, when it comes to the day itself the drop out rate is huge?
Since we started Clubs Away one specific goal was to help our clients with this issue. We have seen significant results in this area of corporate event management, reducing the drop out rate for our clients by 11%.
Getting people to attend is more than just sending out an invitation and getting a confirmation whether they can attend or not, It’s a process in itself and is one that can make or break your golf event.
The invitation is the first point of contact where your potential guest gets to hear about your event, so its needs to appeal to your guest.
One of the most important factors of running your event is the venue and is sometimes overlooked in its importance.
It’s important when a company runs an event they ensure the whole experience is representative of their brand, and the venue is no exception. If you are a high-end brand that prides itself on quality then you should choose a 5-star golf resort. I can hear you now saying, “I don’t have the budget to that”. There are of course ways around this;
It’s better to deliver an event that shouts your brand values with a reduced number of guests. This again links to the drop out rate . If your guests don’t feel like your event doesn’t reflect your brand your drop out rates will be high.
I know this sounds like a sales pitch, but I’m saying this because it’s true. We know how to negotiate along with buying power with venues to get the package you want. Our free venue finding service takes all the hassle away from you and guarantees that you will get the best price with all the little add-ons that make your day a truly bespoke golfing experience.
Its amazing how little attention companies give to exposing their brand on their events. We were recently invited to a corporate golf event of a potential client so we could advise what they could do better. The answer: Everything!!!!! The only exposure of their brand was by way of a banner on the 1st tee.
Brand exposure on an event has to come in many forms of presence and we recommend that 20%-30% of the total budget should be attributed to branding your event. I cannot stress enough how important this is and you should consider how you expose your brand in the following areas;
When choosing how to do this you should always strive to expose your brand in the above areas as much as possible in a way that fits in with your brand guidelines.
If you need some inspiration, please see read our events page
Giving a gift to your guests is probably one of the most important aspects of your golf day.
This should always be done at the first point of contact with your guest, having a registration desk with a company representative is the best way to do this. Giving a gift to your guest does two things;
Remember that they might not know anybody so its important that you make them feel welcome by this method and interacting with them for as long as possible.
The gift should always expose your brand. There are so many things to choose from the list is truly endless, some companies even choose non golf themed related items which can work as long as the gift is synonymous with your brand or product. When choosing your gift you should always choose something they will get use out of and that will remind them of your brand, product and golf day.
Choosing a competition format for your golf event can be a large task in itself, do you choose, Medal, Stableford, Greensome’s, Foursome’s, team’s or individual???
This is a question that faces every golf event organiser and unless they fully understand the implications behind each format then this decision can have a massive impact on your golf day and what memories your guests leave with.
There are many factors to think about when making the final decision, time, administration, number of guests attending, to name a few. No matter what decision you make you should always consider both your guest and your ability to manage each format.
With electronic scoring such as VPAR are becoming ever popular we have been sampling both techniques to see what effect each has on a golf day. Whilst I agree that electronic scoring has its place in a competition environment I don’t think it has any place in a corporate golf day.
Having electronic scoring sends the message that day is centred on the competition itself. This is one of the mistakes that happens to frequently as its your company, brand and product that should be at the heart of any event. Making the day about competition can confuse the message that you are trying to send to your guests.
There is also another good reason not to go down the electronic scoring road. If the day is made about the competition itself, electronic scoring will ultimately tell people where they have finished in the field. There are always a small percentage of guests that will leave your day if they know they haven’t won or get a prize in the competition. The time after the round is your chance to network and talk to as many people as possible so don’t give them an excuse to leave, if they think that they might win a prize its pretty much guaranteed that they will stay to find out.
In ever changing and growing markets that are filled with fierce competition, businesses need a better and deeper way to develop relationships with their clients.
Ensuring that business partnerships stay positive and productive has become a top priority for many companies, and this is where corporate hospitality comes in.
Corporate hospitality describes private events or travel trips organised by businesses or corporations for their staff, clients and stakeholders.
Historically, it was used as a way to say thank you to clients. It still serves this purpose, but it now features much more strategically to company plans. There is a much clearer objective – and that’s to win or secure further business.
Company golf days are increasingly being utilised as a face-to-face marketing tool to help enhance the relationship between an organisation and its current or potential customers, through interaction in a non-sales environment.
For many, it now plays a significant part in business development – with any budget laid out for a corporate event expected to see a significant ROI in terms of speculating to accumulate.
There are many reasons why corporate hospitality is worth focusing in on.
Saying thank you to your clients and rewarding them is hugely important; if your company isn’t doing it, your competitors might be.
Face-to-face interaction is imperative when maintaining relationships with clients, so corporate events serve as an ideal way to nurture and strengthen existing relationships away from the boardroom.
By putting on an event or trip, you’re taking the time to go the extra mile. Clients who feel inspired and motivated by the prospect of working with your company are more likely to stay in business with you.
It’s also a good way to branch out and meet new contacts by inviting potential clients in the hope of securing new business.
There is no one better than a current client to talk positively about your company – so getting current and prospective clients to circulate can certainly be beneficial.
Behind every corporate event is a good strategy.
Understanding your objectives is key – you may be wanting to strengthen an existing relationship, encourage more business or increase brand awareness.
That in mind, choosing the right type of event is vital to who you are dealing with and what you want to achieve.
It also needs to run smoothly from start to finish, showcase your brand in the best light and ensure your guests enjoy the experience.
Effective hospitality is what sticks in the mind of those who attend – if your biggest clients are present, then you don’t want to disappoint.
There is a lot to bear in mind with golf event management and the organisation of the day. It’s got to be executed properly. This is where Clubs Away can help.
In recent years, there has been a big increase in business being done on the golf course.
Not only is a golfing trip a great leisure activity, but with only a small portion of a four-hour game spent actually hitting the ball, there is plenty of time to talk business.
At Clubs Away, we offer bespoke end-to-end golfing packages that are tailored for business minds.
Our team organise the entire day or travel break, so that business professionals can focus on developing client relationships and forging new business deals, without the hassle of arranging and planning themselves.
We organise every detail of the expedition, from finding the venue or location of the trip through to booking accommodation and flights.
We’re are also the only company to provide a PGA Golf Professional on every trip, allowing guests to receive training tips and improve their golfing skills as part of the corporate package.
So if you need to wow a particular client, seal a business deal or strengthen a new relationship – get in touch with us to see how we can create you the perfect corporate golf event trip!
Golf has a unique ability to bring together people from all walks of life.
As a corporate event entertainment activity, it’s something that people of any age and status can play.
With a unique handicap system, golf is a game that anyone in your company can enjoy – men, women, novices and experts.
This means you have a way of connecting with everybody in your business network, if you choose to.
It’s also a way of bonding and building relationships with clients and prospective business partners over a physical activity in a relaxed setting, rather than over a boardroom table.
Plus if you pick your golfing partner wisely, you could easily find yourself going around the golf course with a prospective client for between 4 – 6 hours – what better way to get to know them and subtly spend time showcasing your business?
Golf is a good way to test someone’s character, because of the attributes and traits that make someone good at the sport.
Your attitude towards golf can certainly speak volumes about the way you approach your professional life.
The golfing culture is one of extreme honesty. Whilst it’s easy to shuffle the ball when no one is looking, cheaters are very much shunned in the golfing world.
The professional golfers set prime example here, in championships if they accidentally hit the ball – they call a penalty on themselves.
Therefore it’s a good game to separate the cheaters from the pros. If you have the discipline not to cheat in the game, then that speaks wonders for your character too.
If your client sees you kicking your ball out of the rough for a better lie, opinions and rapport may slowly start to drop.
Golf requires the ability to keep calm under pressure and think strategically.
These qualities are also good business attributes when it comes to working through dilemmas, solving problems and performing in high pressure situations.
You wouldn’t (hopefully) throw your briefcase across the room if a business deal went wrong. So how a person deals with a defeat or a win on the golf course can be an indicator of their temperament.
An employee or prospective client throwing their clubs down in a rage when they lose could suggest a hot temper or inability to accept defeat with humility.
So if you can accept defeat in good humour and victory with modesty, then you may well apply the same attitude to the boardroom.
Golf is a social game and a great way to get interacting with people.
Between the holes and the clubhouse, there is plenty of time to talk business and build lasting relationships with your potential clients.
Strong communication skills are key to business development and business as a whole, so not only but it signals a trait that will be ideal in the boardroom too.
There is also a subtle art to discussing business on the golf course or closing a deal. If it’s a corporate golf event you’ve arranged, then first and foremost you are there to enjoy the game.
Business talk should be subtly woven into your trip around the golf course. They do say not to discuss business before the 5th hole – or after the 15th hole!
If you’re a golfing pro or enjoy the sport in your spare time, then making it part of a business tactic could be well worth your time.
Not only is golf an enjoyable game to be enjoyed by all, but it can also be a fantastic opportunity to wow prospective clients or current ones.
The world is full of stunning, dynamic and impressive golf courses and leisure resorts which can cater for your every need.
From a game in the Scottish home of golf, to golf in the Algarve or a corporate event package to the glittering coastlines of Cyprus or the USA, you can impress and reward clients and colleagues by taking them to some of the world’s most beautiful places, to enjoy one of the world’s most rewarding games.
This is where we at Clubs Away can help, we offer bespoke end-to-end business golf event packages for business minds.
Our team organise the entireevent, so that business professionals can focus on developing client relationships and forging new business deals, without the hassle of arranging and planning themselves.
Every detail of the expedition, from finding the venue or location of the trip through to booking accommodation and flights.
Clubs Away are also the only company to provide a PGA Golf Professional on every trip, allowing guests to receive training tips and improve their golfing skills as part of the corporate event package.
For more information, explore our website further information!