In ever changing and growing markets that are filled with fierce competition, businesses need a better and deeper way to develop relationships with their clients.
Ensuring that business partnerships stay positive and productive has become a top priority for many companies, and this is where planning a golf event for corporate hospitality comes in.
History
Corporate hospitality describes private events or travel trips organised by businesses or corporations for their staff, clients and stakeholders.
Historically, it was used as a way to say thank you to clients. It still serves this purpose, but it now features much more strategically to company plans. There is a much clearer objective – and that’s to win or secure further business.
Company golf days are increasingly being utilised as a face-to-face marketing tool to help enhance the relationship between an organisation and its current or potential customers, through interaction in a non-sales environment.
For many, it now plays a significant part in business development – with any budget laid out for a corporate event expected to see a significant ROI in terms of speculating to accumulate.
Importance
There are many reasons why corporate hospitality is worth focusing in on.
Saying thank you to your clients and rewarding them is hugely important; if your company isn’t doing it, your competitors might be.
Face-to-face interaction is imperative when maintaining relationships with clients, so corporate events serve as an ideal way to nurture and strengthen existing relationships away from the boardroom.
By putting on an event or trip, you’re taking the time to go the extra mile. Clients who feel inspired and motivated by the prospect of working with your company are more likely to stay in business with you.
It’s also a good way to branch out and meet new contacts by inviting potential clients in the hope of securing new business.
There is no one better than a current client to talk positively about your company – so getting current and prospective clients to circulate can certainly be beneficial.
Strategy
Behind every corporate event is a good strategy.
Understanding your objectives is key – you may be wanting to strengthen an existing relationship, encourage more business or increase brand awareness.
That in mind, choosing the right type of event is vital to who you are dealing with and what you want to achieve.
It also needs to run smoothly from start to finish, showcase your brand in the best light and ensure your guests enjoy the experience.
Effective hospitality is what sticks in the mind of those who attend – if your biggest clients are present, then you don’t want to disappoint.
How can we help with planning a golf event
There is a lot to bear in mind with golf event management and the organisation of the day. It’s got to be executed properly. This is where Clubs Away can help.
In recent years, there has been a big increase in business being done on the golf course.
Not only is a golfing trip a great leisure activity, but with only a small portion of a four-hour game spent actually hitting the ball, there is plenty of time to talk business.
At Clubs Away, we offer bespoke end-to-end golfing packages that are tailored for business minds.
Our team organise the entire day or travel break, so that business professionals can focus on developing client relationships and forging new business deals, without the hassle of arranging and planning themselves.
We organise every detail of the expedition, from finding the venue or location of the trip through to booking accommodation and flights.
We’re are also the only company to provide a PGA Golf Professional on every trip, allowing guests to receive training tips and improve their golfing skills as part of the corporate package.
So if you need to wow a particular client, seal a business deal or strengthen a new relationship – get in touch with us to see how we can create you the perfect corporate golf event trip!
