In a world filled with inboxes, meetings, and sales calls, real connections still happen in person. Time spent together, without distractions, is what builds trust. That’s why golf remains one of the most effective tools for relationship building in business.
At Clubs Away, we call it the Power of Play — using shared experiences to unlock better conversations, stronger partnerships, and long-term results.
Shared Experiences Beat Traditional Meetings
A round of golf gives you something most business settings can’t — uninterrupted time together in a relaxed environment. It allows for natural conversation, real connection, and moments that aren’t scripted or rushed.
Whether you’re walking the fairways or sharing a meal afterwards, the format creates space for relationships to grow. There’s no pressure. No hard sell. Just the opportunity to talk, listen, and build trust over a shared experience.
Why Golf Delivers Better Results Than Other Formats
- Time-rich: 4+ hours together, not 45 minutes over lunch
- Inclusive: works for mixed ability groups
- Flexible: space for one-to-one and group engagement
- Relaxed: open settings remove formal barriers
- Memorable: guests associate the experience with enjoyment
Golf works. And when designed properly, it works with purpose.
Match the Format to the Outcome
The most effective golf events start with a clear goal — whether that’s deepening client relationships, driving brand engagement, or growing a key account. Once that’s in place, the type of event becomes clearer.
- Brand Engagement or Product Launches
If you’re looking to reach a wide audience, launch something new, or drive awareness, a larger corporate golf day is the right fit.
Invite 60–100 clients, prospects, or partners
Add branded activations like on-course TrackMan, live scoring, or merchandise
Choose a venue that reflects your brand’s positioning
Build in hospitality and touchpoints to drive real engagement
- Key Account Development or Relationship Building
For SMEs and sales teams with a targeted client base, a smaller, more intimate experience works better.
Host a group of 4–12 key clients
Choose a hosted trip abroad or overnight format
Add PGA coaching or shared activities to deepen engagement
Focus on meaningful time together across several days
This is where the Power of Play shines — low-pressure, high-impact time together that feels like a reward, not a sales pitch.
- Client Loyalty or Team Recognition
Rewarding your best clients or team members doesn’t need to mean big numbers.
Combine golf with unique hospitality experiences
Add fun competitions using TrackMan or simulators
Build moments that make them feel valued and part of something special
More than a Game, It’s a Strategy
A well-run golf event doesn’t happen by chance. Every detail matters — from how invites are sent to how guests feel when they arrive.
That’s why we use our event management platform to keep everything seamless.
Automated invites and guest lists
Real-time updates and itineraries
Live scoring, guest messaging, and on-the-day support
It lets you stay focused on your guests — while we handle the detail.
Designed for Outcomes, Not Just Occasions
Clubs Away helps businesses of all sizes turn golf into a strategic advantage. We design events around your goals, your clients, and your brand.
Want to grow a key account? Let’s talk about a hosted trip.
Need to re-engage lapsed clients? Try a branded golf day with live scoring.
Looking to reward your team? Add hospitality or run a closest-to-the-pin challenge with TrackMan.
There’s no one-size-fits-all. But with the right format, golf becomes more than a nice day out — it becomes a powerful tool for doing better business.
Explore our Corporate Golf Events
Or download the Ultimate Golf Event Planning Checklist
Ask how the Power of Play can help you build stronger relationships this year.
