Located just outside Watford and close to major motorway links, you’ll have to go a long way to find a better venue within the M25 belt. Comparing favourably with other courses in and around London, The Grove is perfectly setup for businesses and brands looking for a premium experience to host their guests.
From the moment you take in the extended driveway and approach the hotel, even the carpark is perfectly manicured. From the first hello at the door, the Grove’s staff go well beyond and you’re made to feel incredibly welcome by their friendly staff. With the hotel attached The Grove has a formidable and professional team to host variable sized events. From intimate group events where attention to detail and a one on one service is key, to large scale corporate days where you’ll want a slick oiled machine, The Grove’s team knows how to support your event.
Designed by Kyle Phillips The Grove sits among his impressive design portfolio, alongside International favourites, Scotland’s Kingsbarns and more recently, Yas Links in Abu Dhabi. The Grove certainly doesn’t let its self down, and since opening in 2003 it’s established itself as a top course known particularly for its impeccable condition. The land around Watford isn’t exactly spectacular but Kyle really has got the most out of the land and created what can still be regarded as a very interesting and enjoyable track.
The round starts off with a comfortable wide fairway opening par 4 which helps settle the nerves on the tee box of those big corporate days. In fact, due to the layout and condition it is a great venue for large mixed events where all levels of golfer might attend. It’s not the sort of course to beat up particular player so allows for a relaxed round and perfect to build relationships with fellow players and to do business.
The whole experience at The Grove is first class. The course might not have the distinctive personality of the UK’s finest courses but as an overall experience it certainly ranks highly, especially if you’re looking for a resort within the M25. If there was a requirement for a venue ideal for corporate hosted events in and around London, then The Grove certainly has to be on the shortlist.
Images: The Grove, WatfordDrive your event engagement further?
A question we get asked a lot by our clients at Clubs Away is how to create events or experiences that can open up conversations. We’ve probably all attended an exhibition, trade show or product launch and had experience of how a conversation can fizzle out pretty quickly, and the opportunity with it. If you’ve been the exhibitor you’ve probably been thinking why, but it doesn’t have to be this way.
So, why does this happen? Having seen this instance many times at the various events we deliver, it happens as a result of having nothing beyond your product or service to talk about. You believe in your brand and could talk about it all day but going in directly for the sales pitch can turn off your potential customer. If you are going to get someone interested in having a conversation about you or your brand, then that person first of all needs to engage with you on a level outside of what product or service you are offering.
We have always felt there are two essential elements to sales;
You can’t have one without the other, but there is evidence contrary to that rule but generally speaking it’s safe to say that to maximise on the success of your brand you need to have both those elements working flawlessly. Allow me to provide an example;
One of our clients is a top sportswear brand and it would be fair to say they are a dominant force in the market they operate in. Their sales would flourish just as a result of the sportspeople, endorsements and marketing alone. They could happily sit back and watch the online orders role into the company and without doubt would maintain a successful business as a result.
The reason they don’t is that a key part of their business focus surrounds their people, not just sales people. Their brand resonates throughout their business, from marketing to HR, its not just an outward facing approach, it starts from the core. They focus on people right the way through the business because they understand that having a relationship with their clients whether it be distributors, sales people, operational staff are all key to building their business to further success.
People, no matter who they are or where they come from are more likely to buy from a brand that they feel they have a relationship with. The better the people are within the business at creating and maintaining relationships the more successful the brand is likely to be – its that simple!
During 2018 we started researching ways we could make it easier for our clients to engage with their audience at a higher level. 2019 saw Clubs Away launch its Golf Simulator Hire service and 12 months on has seen huge results of engagement for our clients;
3 Product Launches
22 Golf Days
6 Charity Engagements
Golf Simulators have proved to be really helpful in unlocking those conversations for our clients and importantly given them the time to build a relationship with their potential customers. A big success has been the response of how a simulator can drive in all manor of customers, keen golfers and those who’ve never played, people just want to have a go. Due to this non intimidating setup it’s been a real hit for brands and provided considerably larger lead generation stats compared to when they’re not using it.
If a golf simulator sounds like a solution to you and your business or you just want to find out more, please get in touch firstname.lastname@example.org and look forward to helping you improve the engagement of your business.Play Some of the Best Courses in the World?
Following the recent launch our innovative golf simulator, we wanted to give you a deeper insight into this fascinating concept, and let you know how it can be a real game changer when it comes to planning corporate golfing events.
The Clubs Away golf simulator is the perfect way to obtain a realistic golfing experience, whilst in an indoor environment. It is powered by Trackman, which is an intelligent state-of-the-art tracking software that enables you to gather data on your individual performance.
Recreate the physical motion and challenges of an outdoor game of golf, with stunning real-life, immersive graphics, in an indoor environment.
Bring your ‘A-game’ to the table with a golf simulator package from Clubs Away. From adding a little competitive atmosphere to corporate parties, to playing a couple of rounds of golf on your exhibition stand, we can create the perfect round to suit your requirements. Here are just a few ideas to get the creative juices flowing.
Create engaging social events from the comfort of your own club or hired space. Whether your guests are keen, experienced golfers, or just want to give it a go, the golf simulator is perfect for all abilities. With one of our PGA Pros on hand throughout the event, they will certainly give you added value with their expert knowledge and tips.
Are you bored of having the same old exhibition stand, with the usual branding and promotional materials like pens to hand out to prospective clients? Here is where our golf simulator really makes a difference. As well as providing an interactive opportunity, our simulator will help break the ice with your customers and get them on side nice and quickly.
By using a golf simulator for your launch event, you will create a product launch that will be memorable. Add a little ‘buzz’ to the room and provide an opportunity for your guests to really get to know you and your business.
By combining our golf simulator with Trackman, we enable you to play at some of the finest golf courses across the world, all from the comfort of your room or office. This truly is an out-of-this-world experience, which couldn’t be closer to the real thing. Engineered on one of the most powerful gaming platforms there is, the 3D graphics for each course are not only visually stunning, but extremely realistic too.
Here are some of the courses that you can experience for yourself using the golf simulator (many, many more are also available):
With a 4/5 difficulty, this championship course is set in the stunning Bahamas and ranks as one of the best courses in the Caribbean. It is home to one of the top PGA Tour tournaments and includes some strategically challenging water features for that extra difficulty level.
What more can be said about this Olympic venue?! Located within the Marapendi Natural Reserve, this newly built course was created solely for the 2016 Summer Olympics. Experience one of the most famous courses in the world, without having to travel anywhere.
Located within the stunning Palm Beach Gardens in Florida, this club is the home of the PGA of America. Play where the best have played, and soak up the beautiful backdrop too. Don’t forget to watch out for the iconic three-hole stretch Bear Trap.
Bringing it back to the UK, you can also play on one of the finest championship golf courses, where the 2016 British Masters were hosted. Combining great golfing traditions with the need for modern gaming techniques, this course really will get you thinking.
Another dreamy American golf course to tackle, Shelter Harbor contains some challenging approach shots as well as some wide fairways for the less experienced players. Do look out for the rustic bunkers and the velvet bentgrass on this course – a couple of super visuals.
One very important feature of the Trackman is that the software is used by many PGA Pros across the world, enabling you to join leading coaches and players and gain valuable insights into your golfing techniques.
Trackman is always on tour, meaning that pro players are continually sending feedback. This ensures the tracking and insights are always accurate and up-to-date, giving you the opportunity to fully understand how you can improve upon your skills.
For further information on our golf simulator packages, or to gain more of an insight into how the Trackman analysis software works, please do not hesitate to contact us. Here at Clubs Away we are always looking at innovative ways that we can make a difference to your business. The golf simulator is just the beginning… watch this space for more exciting things to come!Want to make your event extra special? Then hire a golf simulator!?
So, you’re in the process of planning an event. But rather than the bog-standard, networking event where the focus is on small talk and converting your guests into clients, you want to add something a little ‘extra’. Introducing the golfing simulator. The perfect solution to your needs.
The golf simulator is an innovative system, allowing for interaction on a virtual golf course, whilst providing a realistic setting. Powered by Trackman, the ultimate golfing analysis system, you are able to fully analyse your game, allowing you to jump ahead of the competition. This leading performance-enhancing software is brought together by leading GPA pros and coaches within the industry, giving you the very best insight into your golfing performance.
The golf simulator is ideal for corporate parties, exhibitions, product launches and seminars. It helps you to interact easily with your guests and provides a memorable occasion. With some of the world’s finest golf courses available at the touch of a button, wow your guests with this immersive experience.
At Clubs Away, our expert team of golf event coordinators are focused on getting you the most out of your event. Whatever your objective, we will work closely with you to utilise the event to drive your business performance and set you on the right track for success.
We work with you to build a bespoke brief, creating a tailored golfing experience that not only showcases your brand, but delivers optimum return. Our Power of Play ethos is the essential ingredient of success. By adding a golfing simulator to your event, you will quickly break down barriers in customer relationships, opening up more business opportunities.
Providing a more relaxed atmosphere within which you can talk business is just one of the many benefits of a golf simulator. Here are a few more ways they can make your event a success:
If your team is lacking a little inspiration, why not jazz things up by taking them on a golf simulator day? Find out their true competitive streak and really get to know your colleagues within a fun, relaxed atmosphere. With the Trackman software included as standard, you can set a range of targets from ball speed to smash factor, to bring out their competitive side.
Every event planned with our Pro team is tailored to your specific outcomes. If team building is more important than sealing a deal, our experts will guide you through the best way to achieve this with a golf simulator event. With the Power of Play, you’ll be amazed at how much easier it is to bond with your colleagues over a game of golf.
Golf simulator days are an excellent addition to any charity fundraising event. We always advise that you have key targets and goals in mind before commencing a charity fundraiser, so that your event will have the maximum impact. With a golf simulator as a unique focal point, you will draw in the crowds and set yourself on the right track for raising thousands.
By creating an event that is specifically tailored to help you reach commercial outcomes, and therefore aligning the event to your business goals, the outcome will be much more successful. Whether you’re launching a new product range and require additional branding, or simply want to leave a lasting impact on your guests, Clubs Away can make a difference.
So you’ve come the conclusion that including a golf simulator within your corporate event is really going to make the impact you desire. Now you have the decision about which company to go with. Of course, Clubs Away should be your first choice, but here are a few things that set us apart from the competition:
If you have any further questions on the golf simulator, please feel free to contact us today and one of our expert team will be on hand to assist you.The inside scoop?
Clubs Away was co-founded by a PGA Golfing Professional, Michael. His passion for golfing started when he was just 4 years old. He is not only an experienced player, but also provides golf coaching at all levels. With 5 PGA competition titles under his belt during his amateur career, Michael graduated from the PGA with distinctions in all Coaching and Business assignments and exams.
It is this determination and dedication that Michael puts into the world of corporate hospitality, and he works with some of the world’s largest organisations. Clubs Away was formed around the idea that sometimes the best way to close a deal is over a round of golf. We take the time to fully understand your business needs and requirements, taking everything out of your hands so you can enjoy the entire experience.
Our mission is simple: to improve your business with corporate golf events and golfing holidays. We help you to get the most out of any event, whatever the objective. Our bespoke, complete service is tailored to your individual needs. Whether you’re putting together a team building day, charity fundraiser or an opportunity to close business leads, our expert team is on hand to help.
We think differently when it comes to creating the perfect corporate hospitality event. By holding an initial consultation to understand your business in its entirety, we help you target the most achievable outcomes with your event. We have named our approach the ‘Power of Play’ – we’re here to help you to bring different ideas into play. Creative thinking developed through play helps create better networking opportunities, build more profitable relationships and enhance team dynamics.
Clubs Away use golf to drive your business performance forward. The main packages we offer are corporate golf events and handpicked holidays. We have a team of in-house designers to cater for your branding needs too, and a golf simulator powered by leading tracking software if you want to stay a little closer to home.
Whether you ‘re hosting a golf event for 2 people or 200, we can cater to your needs. With an experienced team of event planners and PGA professionals, Clubs Away pride ourselves on an innovative approach. Our aim is to create a bespoke event, which not only exceeds all your expectations, but those of your guests too.
Our unique events are created from a selection of handpicked 5* venues, and our event management system takes care of everything so you don’t have to. We are the only travel and events company to provide a PGA professional host to support your event too, allowing extensive business development opportunities.
Our holiday packages are put together by our experienced team, who have spent time at some of the finest golf courses and hotels across the world, bringing you an in-depth insight into the selection. But don’t worry, the world’s best courses don’t always come with the largest price tags. With our well-recognised team of PGA Pros helping you put together your ideal holiday, you can rest assured we’ll bring you the best possible deals.
Once we’ve helped you put together your package, your work is complete. We take care of all the finer details, from arranging flights to booking accommodation, making your golfing holiday as stress-free and relaxing as possible. We don’t just promise 5* golf travel – we deliver it.
The main thing that sets us apart from the competition is the inclusion of a PGA professional within all our corporate golf events and holidays. We are the only golf travel company in the industry to offer this service.
From start to finish, our world-class professional will guide you through the event planning, acting as a local guide, coach and organiser.
How our team can make your event memorable:
The initial meeting you have will be with one of our PGA Pros, to gain an insight into your objectives. With many years of experience under their belt, they are more than happy to provide innovative ideas and recommendations.
Our Pros will use not only their expertise, but their connections in order to get you perks that other companies simply can’t. Whether you want to stay in the best suite in the resort or dine at a private table exclusively for professional golfers, our team will be able to assist.
With all their experience and knowledge, you will have access to the same level of coaching of any PGA great themselves. All our Pros have been on European and US Tours, teaching some of the best players in the world. You really are in the best hands.
We have recently introduced a golf simulator into our array of services, allowing you to play on some of the finest golf courses in the world without the hassle of having to travel there. Combined with innovative, cutting-edge radar software Trackman to analyse your golfing techniques, you can step into the pro world and join leading coaches and players.
Does this all sound like something you’re interested in? If you’re focused on creating a corporate golfing event that will drive your business forward, contact our expert team today for an initial consultation.
In April 2019, the brand agency representing Now TV requested assistance from Clubs Away to create a brand engagement experience at the British Masters Tournament at Hillside Golf Club, Southport.
With Clubs Away having a vast experience in exhibitions and golf, we quickly got to work creating the event blueprint tailored to the exact requirements of the client; Brand exposure for Now TV Creating an experience that spectators will want to participate in Data collection.
The most important aspect of creating brand exposure and collecting data of participants is the experience itself. Our events team started work on suggesting ideas that would draw the spectators to the Now TV stand and after doing some research on what other stands were doing at the event it was obvious that our Trackman powered golf simulator was going to be the top draw for the spectators.
There were challenges before the event took place – when does an event go smoothly? Having received the drawings from the tournament organisers we designed the stand around having our 4m x 3m x 5m structure within the stand. Upon a site inspection we found that this structure was not possible due to the stands support beams within the ceiling. After approval from NowTV, Clubs Away designed and manufactured a tailored simulator structure that measured 3.18m x 2.7m x 4.0m. Clubs Away were also asked to create the branding for the front of the simulator which had to be tailored to the new sizing of the simulator, all this was turned around in 3 days ready for the event.
During the 5 days of exhibiting the Clubs Away golf simulator attracted over 1200 people to the Now TV stand to experience our Trackman powered golf simulator but more importantly the guests of the stand engaged and were exposed to Now TV.
“Thank you so much for all your help bringing this together, from start to finish you’ve been amazing and helped us create exactly what we wanted”
The feedback from our clients, Now TV and the spectators from the week has been amazing and we are very excited by the prospect of expanding this service to our clients.
When I ask companies why they have decided to organise a golf event I’m past being surprised when they don’t have an answer, in fact over 90% of businesses don’t have a definitive answer as to why they have a golf event. Some of the answers that we get are; “we thought I would be a nice thing to do”, “our competitors do one” and a common one “we have some budget to spend”.
Whilst these are all very nice, they are not reasons to run a golf event and before you do anything, you should clearly define why you are running an event. Only when this is done can you start to create an event that is tailored to the goals of what the company wants to achieve. This is central to good corporate hospitality and where a desired output is created to increase business performance.
Ever organised a golf event and after having 100 people confirm they would be attending, when it comes to the day itself the drop out rate is huge?
Since we started Clubs Away one specific goal was to help our clients with this issue. We have seen significant results in this area of corporate event management, reducing the drop out rate for our clients by 11%.
Getting people to attend is more than just sending out an invitation and getting a confirmation whether they can attend or not, It’s a process in itself and is one that can make or break your golf event.
The invitation is the first point of contact where your potential guest gets to hear about your event, so its needs to appeal to your guest.
One of the most important factors of running your event is the venue and is sometimes overlooked in its importance.
It’s important when a company runs an event they ensure the whole experience is representative of their brand, and the venue is no exception. If you are a high-end brand that prides itself on quality then you should choose a 5-star golf resort. I can hear you now saying, “I don’t have the budget to that”. There are of course ways around this;
It’s better to deliver an event that shouts your brand values with a reduced number of guests. This again links to the drop out rate . If your guests don’t feel like your event doesn’t reflect your brand your drop out rates will be high.
I know this sounds like a sales pitch, but I’m saying this because it’s true. We know how to negotiate along with buying power with venues to get the package you want. Our free venue finding service takes all the hassle away from you and guarantees that you will get the best price with all the little add-ons that make your day a truly bespoke golfing experience.
Its amazing how little attention companies give to exposing their brand on their events. We were recently invited to a corporate golf event of a potential client so we could advise what they could do better. The answer: Everything!!!!! The only exposure of their brand was by way of a banner on the 1st tee.
Brand exposure on an event has to come in many forms of presence and we recommend that 20%-30% of the total budget should be attributed to branding your event. I cannot stress enough how important this is and you should consider how you expose your brand in the following areas;
When choosing how to do this you should always strive to expose your brand in the above areas as much as possible in a way that fits in with your brand guidelines.
If you need some inspiration, please see read our events page
Giving a gift to your guests is probably one of the most important aspects of your golf day.
This should always be done at the first point of contact with your guest, having a registration desk with a company representative is the best way to do this. Giving a gift to your guest does two things;
Remember that they might not know anybody so its important that you make them feel welcome by this method and interacting with them for as long as possible.
The gift should always expose your brand. There are so many things to choose from the list is truly endless, some companies even choose non golf themed related items which can work as long as the gift is synonymous with your brand or product. When choosing your gift you should always choose something they will get use out of and that will remind them of your brand, product and golf day.
Choosing a competition format for your golf event can be a large task in itself, do you choose, Medal, Stableford, Greensome’s, Foursome’s, team’s or individual???
This is a question that faces every golf event organiser and unless they fully understand the implications behind each format then this decision can have a massive impact on your golf day and what memories your guests leave with.
There are many factors to think about when making the final decision, time, administration, number of guests attending, to name a few. No matter what decision you make you should always consider both your guest and your ability to manage each format.
With electronic scoring such as VPAR are becoming ever popular we have been sampling both techniques to see what effect each has on a golf day. Whilst I agree that electronic scoring has its place in a competition environment I don’t think it has any place in a corporate golf day.
Having electronic scoring sends the message that day is centred on the competition itself. This is one of the mistakes that happens to frequently as its your company, brand and product that should be at the heart of any event. Making the day about competition can confuse the message that you are trying to send to your guests.
There is also another good reason not to go down the electronic scoring road. If the day is made about the competition itself, electronic scoring will ultimately tell people where they have finished in the field. There are always a small percentage of guests that will leave your day if they know they haven’t won or get a prize in the competition. The time after the round is your chance to network and talk to as many people as possible so don’t give them an excuse to leave, if they think that they might win a prize its pretty much guaranteed that they will stay to find out.