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A perfect engagement?

In April 2019, the brand agency representing Now TV requested assistance from Clubs Away to create a brand engagement experience at the British Masters Tournament at Hillside Golf Club, Southport.

With Clubs Away having a vast experience in exhibitions and golf, we quickly got to work creating the event blueprint tailored to the exact requirements of the client; Brand exposure for Now TV Creating an experience that spectators will want to participate in Data collection.

 

The most important aspect of creating brand exposure and collecting data of participants is the experience itself. Our events team started work on suggesting ideas that would draw the spectators to the Now TV stand and after doing some research on what other stands were doing at the event it was obvious that our Trackman powered golf simulator was going to be the top draw for the spectators.

There were challenges before the event took place – when does an event go smoothly? Having received the drawings from the tournament organisers we designed the stand around having our 4m x 3m x 5m structure within the stand. Upon a site inspection we found that this structure was not possible due to the stands support beams within the ceiling. After approval from NowTV, Clubs Away designed and manufactured a tailored simulator structure that measured 3.18m x 2.7m x 4.0m. Clubs Away were also asked to create the branding for the front of the simulator which had to be tailored to the new sizing of the simulator, all this was turned around in 3 days ready for the event.

During the 5 days of exhibiting the Clubs Away golf simulator attracted over 1200 people to the Now TV stand to experience our Trackman powered golf simulator but more importantly the guests of the stand engaged and were exposed to Now TV.

“Thank you so much for all your help bringing this together, from start to finish you’ve been amazing and helped us create exactly what we wanted”

 

The feedback from our clients, Now TV and the spectators from the week has been amazing and we are very excited by the prospect of expanding this service to our clients.

Golf & business?

A game for everyone

Golf has a unique ability to bring together people from all walks of life.

As a corporate event entertainment activity, it’s something that people of any age and status can play.

With a unique handicap system, golf is a game that anyone in your company can enjoy – men, women, novices and experts.

This means you have a way of connecting with everybody in your business network, if you choose to.

It’s also a way of bonding and building relationships with clients and prospective business partners over a physical activity in a relaxed setting, rather than over a boardroom table.

Plus if you pick your golfing partner wisely, you could easily find yourself going around the golf course with a prospective client for between 4 – 6 hours – what better way to get to know them and subtly spend time showcasing your business?

 

Character

Golf is a good way to test someone’s character, because of the attributes and traits that make someone good at the sport.

Your attitude towards golf can certainly speak volumes about the way you approach your professional life.

The golfing culture is one of extreme honesty. Whilst it’s easy to shuffle the ball when no one is looking, cheaters are very much shunned in the golfing world.

The professional golfers set prime example here, in championships if they accidentally hit the ball – they call a penalty on themselves.

Therefore it’s a good game to separate the cheaters from the pros. If you have the discipline not to cheat in the game, then that speaks wonders for your character too.

If your client sees you kicking your ball out of the rough for a better lie, opinions and rapport may slowly start to drop.

 

Keeping calm

Golf requires the ability to keep calm under pressure and think strategically.

These qualities are also good business attributes when it comes to working through dilemmas, solving problems and performing in high pressure situations.

You wouldn’t (hopefully) throw your briefcase across the room if a business deal went wrong. So how a person deals with a defeat or a win on the golf course can be an indicator of their temperament.

An employee or prospective client throwing their clubs down in a rage when they lose could suggest a hot temper or inability to accept defeat with humility.

So if you can accept defeat in good humour and victory with modesty, then you may well apply the same attitude to the boardroom.

 

Connecting

Golf is a social game and a great way to get interacting with people.

Between the holes and the clubhouse, there is plenty of time to talk business and build lasting relationships with your potential clients.

Strong communication skills are key to business development and business as a whole, so not only but it signals a trait that will be ideal in the boardroom too.

There is also a subtle art to discussing business on the golf course or closing a deal. If it’s a corporate golf event you’ve arranged, then first and foremost you are there to enjoy the game.

Business talk should be subtly woven into your trip around the golf course. They do say not to discuss business before the 5th hole – or after the 15th hole!

 

The Wow Factor

If you’re a golfing pro or enjoy the sport in your spare time, then making it part of a business tactic could be well worth your time.

Not only is golf an enjoyable game to be enjoyed by all, but it can also be a fantastic opportunity to wow prospective clients or current ones.

The world is full of stunning, dynamic and impressive golf courses and leisure resorts which can cater for your every need.

From a game in the Scottish home of golf, to golf in the Algarve or a corporate event package to the glittering coastlines of Cyprus or the USA, you can impress and reward clients and colleagues by taking them to some of the world’s most beautiful places, to enjoy one of the world’s most rewarding games.

 

Let us help

This is where we at Clubs Away can help, we offer bespoke end-to-end business golf event packages for business minds.

Our team organise the entireevent, so that business professionals can focus on developing client relationships and forging new business deals, without the hassle of arranging and planning themselves.

Every detail of the expedition, from finding the venue or location of the trip through to booking accommodation and flights.

Clubs Away are also the only company to provide a PGA Golf Professional on every trip, allowing guests to receive training tips and improve their golfing skills as part of the corporate event package.

For more information, explore our website further information!

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