Trade shows are noisy. Figuratively and literally. With every brand jostling for attention, it takes more than a flashy banner or a free pen to turn heads. That’s where a branded golf simulator activation comes in, transforming your stand into an experience visitors remember (and return to).
Why Golf Simulators Work at Trade Shows
A golf simulator is more than entertainment… it’s a magnet! Whether you’re launching a new product, building brand awareness, or just trying to pull footfall away from your competitors, a golf simulator creates instant buzz.
It works because it appeals to everyone. Golfers are drawn in by the chance to test their skills. Non-golfers are intrigued by the immersive experience. It’s competitive, social, and sharable, everything you want from an event activation.
The Setup: Built for Trade Show Spaces
Our modular simulator design is engineered to fit standard trade show stand sizes, starting at just 3m x 3m. The optimal footprint is 4m wide, which gives both left and right-handed players a comfortable swing zone. The Trackman® radar sits just outside the frame, typically needing a total depth of 4–5m.
The simulator itself is a sleek, cube-like build using a lightweight truss frame with a custom black inner membrane and impact-absorbing screen — safe, professional, and fully enclosed on all sides except the open hitting end.
Branding That Commands Attention
Every visible inch of the simulator can be branded. The front fascia can be wrapped in custom foamex panels, while the side and rear walls are ideal for high-impact messaging, especially when your stand is in an open-plan hall with walk-around traffic.
As part of our marketing services, we can also brand, the Trackman table and staff uniforms.
This creates a fully immersive branded space that guests associate with your business long after the show ends.
Closest to the Pin: The Ultimate Trade Show Game
We’ve tested every format, and the one that consistently delivers at trade shows is Closest to the Pin.
It’s quick (three shots per player), thrilling, and accessible for all skill levels. We choose a short par 3 hole that gives everyone, even first-timers, a chance to get on the leaderboard. Add a live scoring screen and optional prizes for top performers, and you’ve got a queue-building experience that keeps people coming back.
For family-friendly events, fun mini-games like Capture the Flag can also be used to create a lighter, more inclusive atmosphere.
Data, Leads & Post-Event Follow-Up
You can choose whether to collect, just names (for public leaderboards and prize entry); Or full email addresses (for follow-up marketing)
Our PGA-qualified hosts log every shot and capture every name, helping you generate warm leads with genuine engagement — not just a bowl of business cards.
Fully Hosted, Fully Supported
Every Clubs Away simulator comes with:
- A hosting team of two (including a PGA Pro)
- Complete setup and takedown (typically 1–3 hours depending on access and branding)
- On-site support to keep gameplay flowing and guests engaged
Our goal? To make your brand the most talked-about stand at the event, without you lifting a finger.
Results That Speak for Themselves
Brands we’ve supported have seen stand traffic soar compared to competitors without an activation. Even when the primary goal isn’t lead generation, the simulator works beautifully as a people-magnet, attracting browsers who then stay to talk.
It’s one of the rare trade show tactics that actually does everything: increases visibility, improves dwell time, and gives people a reason to remember you.
Want to Make Your Brand the Star of the Show?
If you’re planning a trade show and want to do something different, our branded golf simulator activations are ready to deliver.
