As I try and think of content for the Clubs Away blog, I want to cover a range of subjects that I think is helpful for golfers and golf fans and something that they might find interesting, creating further informative discussion.
As a PGA Professional and huge golf fan, a subject that has come up in my mind at various times over the year has been the achievements of Rory McIlroy. He has achieved so much over the course of the year, winning the FedEx Cup and The Players Championship topped off with the PGA Tour Player of the Year award to name a few. Even so, with all these amazing achievements he didn’t really feature in any of the major championships with his best finish being tied 8th at the PGA Championship.
I recently watched an interview of Tiger Woods and his opinions of who is the player of the decade, and before he answered I paused the interview to try and think what he would say. There is no doubt Rory has to feature in the top 5 contenders but who would you chose of player of the decade given that there are so many who have achieved so much? Dustin Johnson, Jordan Speith, Justin Thomas, Brooks Koepka – would you also consider Tiger given his stint out of the game during the decade?
Given he spent most of the time recovering from multiple surgeries I wouldn’t consider Tiger for the award, but I would certainly say that he undoubtedly won the achievement of the decade after winning The Masters in 2019. With that in mind I wrote down the players that I thought should be contenders.
Whilst it’s impossible to not consider the likes of Brooks Koepka and Jordan Speith but When you start looking at the stats it is tough to conclude that anyone other than Rory is the player of the decade, although I’m sure there will be a few people that disagree with me. Brooks and Jordan have both had amazing stints at the top of the game, Brooks major record is just outstanding. But when you ask who the most consistent performer of the decade has been, all the stats point to Rory.
I’ll be honest and say that I find it frustrating watching Rory at times, especially given he ranks right up there in the best ball strikers I have ever seen. The stats would back up that statement ranking number 1 in Strokes Gained of the Tee, Strokes Gained Tee to Green and Strokes Gained Total but in the last few years there has been a standout issue in Rory’s short game. Whilst not there yet, Rory has clearly been working on Pitching, Chipping and Putting and has shown marked improvements in his numbers. With a win already in the 2020 season my excitement for watching the player of the decade is like no other and I predict that we will see Rory win a major in this coming 2020 season.
Image courtesy of New York TimesThe inside scoop?
Clubs Away was co-founded by a PGA Golfing Professional, Michael. His passion for golfing started when he was just 4 years old. He is not only an experienced player, but also provides golf coaching at all levels. With 5 PGA competition titles under his belt during his amateur career, Michael graduated from the PGA with distinctions in all Coaching and Business assignments and exams.
It is this determination and dedication that Michael puts into the world of corporate hospitality, and he works with some of the world’s largest organisations. Clubs Away was formed around the idea that sometimes the best way to close a deal is over a round of golf. We take the time to fully understand your business needs and requirements, taking everything out of your hands so you can enjoy the entire experience.
Our mission is simple: to improve your business with corporate golf events and golfing holidays. We help you to get the most out of any event, whatever the objective. Our bespoke, complete service is tailored to your individual needs. Whether you’re putting together a team building day, charity fundraiser or an opportunity to close business leads, our expert team is on hand to help.
We think differently when it comes to creating the perfect corporate hospitality event. By holding an initial consultation to understand your business in its entirety, we help you target the most achievable outcomes with your event. We have named our approach the ‘Power of Play’ – we’re here to help you to bring different ideas into play. Creative thinking developed through play helps create better networking opportunities, build more profitable relationships and enhance team dynamics.
Clubs Away use golf to drive your business performance forward. The main packages we offer are corporate golf events and handpicked holidays. We have a team of in-house designers to cater for your branding needs too, and a golf simulator powered by leading tracking software if you want to stay a little closer to home.
Whether you ‘re hosting a golf event for 2 people or 200, we can cater to your needs. With an experienced team of event planners and PGA professionals, Clubs Away pride ourselves on an innovative approach. Our aim is to create a bespoke event, which not only exceeds all your expectations, but those of your guests too.
Our unique events are created from a selection of handpicked 5* venues, and our event management system takes care of everything so you don’t have to. We are the only travel and events company to provide a PGA professional host to support your event too, allowing extensive business development opportunities.
Our holiday packages are put together by our experienced team, who have spent time at some of the finest golf courses and hotels across the world, bringing you an in-depth insight into the selection. But don’t worry, the world’s best courses don’t always come with the largest price tags. With our well-recognised team of PGA Pros helping you put together your ideal holiday, you can rest assured we’ll bring you the best possible deals.
Once we’ve helped you put together your package, your work is complete. We take care of all the finer details, from arranging flights to booking accommodation, making your golfing holiday as stress-free and relaxing as possible. We don’t just promise 5* golf travel – we deliver it.
The main thing that sets us apart from the competition is the inclusion of a PGA professional within all our corporate golf events and holidays. We are the only golf travel company in the industry to offer this service.
From start to finish, our world-class professional will guide you through the event planning, acting as a local guide, coach and organiser.
How our team can make your event memorable:
The initial meeting you have will be with one of our PGA Pros, to gain an insight into your objectives. With many years of experience under their belt, they are more than happy to provide innovative ideas and recommendations.
Our Pros will use not only their expertise, but their connections in order to get you perks that other companies simply can’t. Whether you want to stay in the best suite in the resort or dine at a private table exclusively for professional golfers, our team will be able to assist.
With all their experience and knowledge, you will have access to the same level of coaching of any PGA great themselves. All our Pros have been on European and US Tours, teaching some of the best players in the world. You really are in the best hands.
We have recently introduced a golf simulator into our array of services, allowing you to play on some of the finest golf courses in the world without the hassle of having to travel there. Combined with innovative, cutting-edge radar software Trackman to analyse your golfing techniques, you can step into the pro world and join leading coaches and players.
Does this all sound like something you’re interested in? If you’re focused on creating a corporate golfing event that will drive your business forward, contact our expert team today for an initial consultation.
In April 2019, the brand agency representing Now TV requested assistance from Clubs Away to create a brand engagement experience at the British Masters Tournament at Hillside Golf Club, Southport.
With Clubs Away having a vast experience in exhibitions and golf, we quickly got to work creating the event blueprint tailored to the exact requirements of the client; Brand exposure for Now TV Creating an experience that spectators will want to participate in Data collection.
The most important aspect of creating brand exposure and collecting data of participants is the experience itself. Our events team started work on suggesting ideas that would draw the spectators to the Now TV stand and after doing some research on what other stands were doing at the event it was obvious that our Trackman powered golf simulator was going to be the top draw for the spectators.
There were challenges before the event took place – when does an event go smoothly? Having received the drawings from the tournament organisers we designed the stand around having our 4m x 3m x 5m structure within the stand. Upon a site inspection we found that this structure was not possible due to the stands support beams within the ceiling. After approval from NowTV, Clubs Away designed and manufactured a tailored simulator structure that measured 3.18m x 2.7m x 4.0m. Clubs Away were also asked to create the branding for the front of the simulator which had to be tailored to the new sizing of the simulator, all this was turned around in 3 days ready for the event.
During the 5 days of exhibiting the Clubs Away golf simulator attracted over 1200 people to the Now TV stand to experience our Trackman powered golf simulator but more importantly the guests of the stand engaged and were exposed to Now TV.
“Thank you so much for all your help bringing this together, from start to finish you’ve been amazing and helped us create exactly what we wanted”
The feedback from our clients, Now TV and the spectators from the week has been amazing and we are very excited by the prospect of expanding this service to our clients.
When I ask companies why they have decided to organise a golf event I’m past being surprised when they don’t have an answer, in fact over 90% of businesses don’t have a definitive answer as to why they have a golf event. Some of the answers that we get are; “we thought I would be a nice thing to do”, “our competitors do one” and a common one “we have some budget to spend”.
Whilst these are all very nice, they are not reasons to run a golf event and before you do anything, you should clearly define why you are running an event. Only when this is done can you start to create an event that is tailored to the goals of what the company wants to achieve. This is central to good corporate hospitality and where a desired output is created to increase business performance.
Ever organised a golf event and after having 100 people confirm they would be attending, when it comes to the day itself the drop out rate is huge?
Since we started Clubs Away one specific goal was to help our clients with this issue. We have seen significant results in this area of corporate event management, reducing the drop out rate for our clients by 11%.
Getting people to attend is more than just sending out an invitation and getting a confirmation whether they can attend or not, It’s a process in itself and is one that can make or break your golf event.
The invitation is the first point of contact where your potential guest gets to hear about your event, so its needs to appeal to your guest.
One of the most important factors of running your event is the venue and is sometimes overlooked in its importance.
It’s important when a company runs an event they ensure the whole experience is representative of their brand, and the venue is no exception. If you are a high-end brand that prides itself on quality then you should choose a 5-star golf resort. I can hear you now saying, “I don’t have the budget to that”. There are of course ways around this;
It’s better to deliver an event that shouts your brand values with a reduced number of guests. This again links to the drop out rate . If your guests don’t feel like your event doesn’t reflect your brand your drop out rates will be high.
I know this sounds like a sales pitch, but I’m saying this because it’s true. We know how to negotiate along with buying power with venues to get the package you want. Our free venue finding service takes all the hassle away from you and guarantees that you will get the best price with all the little add-ons that make your day a truly bespoke golfing experience.
Its amazing how little attention companies give to exposing their brand on their events. We were recently invited to a corporate golf event of a potential client so we could advise what they could do better. The answer: Everything!!!!! The only exposure of their brand was by way of a banner on the 1st tee.
Brand exposure on an event has to come in many forms of presence and we recommend that 20%-30% of the total budget should be attributed to branding your event. I cannot stress enough how important this is and you should consider how you expose your brand in the following areas;
When choosing how to do this you should always strive to expose your brand in the above areas as much as possible in a way that fits in with your brand guidelines.
If you need some inspiration, please see read our events page
Giving a gift to your guests is probably one of the most important aspects of your golf day.
This should always be done at the first point of contact with your guest, having a registration desk with a company representative is the best way to do this. Giving a gift to your guest does two things;
Remember that they might not know anybody so its important that you make them feel welcome by this method and interacting with them for as long as possible.
The gift should always expose your brand. There are so many things to choose from the list is truly endless, some companies even choose non golf themed related items which can work as long as the gift is synonymous with your brand or product. When choosing your gift you should always choose something they will get use out of and that will remind them of your brand, product and golf day.
Choosing a competition format for your golf event can be a large task in itself, do you choose, Medal, Stableford, Greensome’s, Foursome’s, team’s or individual???
This is a question that faces every golf event organiser and unless they fully understand the implications behind each format then this decision can have a massive impact on your golf day and what memories your guests leave with.
There are many factors to think about when making the final decision, time, administration, number of guests attending, to name a few. No matter what decision you make you should always consider both your guest and your ability to manage each format.
With electronic scoring such as VPAR are becoming ever popular we have been sampling both techniques to see what effect each has on a golf day. Whilst I agree that electronic scoring has its place in a competition environment I don’t think it has any place in a corporate golf day.
Having electronic scoring sends the message that day is centred on the competition itself. This is one of the mistakes that happens to frequently as its your company, brand and product that should be at the heart of any event. Making the day about competition can confuse the message that you are trying to send to your guests.
There is also another good reason not to go down the electronic scoring road. If the day is made about the competition itself, electronic scoring will ultimately tell people where they have finished in the field. There are always a small percentage of guests that will leave your day if they know they haven’t won or get a prize in the competition. The time after the round is your chance to network and talk to as many people as possible so don’t give them an excuse to leave, if they think that they might win a prize its pretty much guaranteed that they will stay to find out.