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Importance of Branding Your Golf Day?

Whether you’re looking to improve business opportunities, open sales opportunities or increase brand exposure, you may well want to consider a fully branded corporate golfing event. Here at Clubs Away we don’t just organise the finest golfing events and holidays for our business clients, we also provide a full branding service to accompany it. No idea is too outrageous – our creative team will work closely with you to make the biggest impact at your event. Whether you want some prizes to give away to your guests or useful golfing equipment they can use as they play, we can provide it.

Why is branding so important

Apart from your website, branding is one of the first things that your potential customers will see. It’s your chance to get across the message behind your company and make the best first impression. Branding helps set you apart from your competitors and it represents your business. It’s also a great way to get that initial connection with your customers, particularly if your strapline is an emotive one.

Branding your golfing event

Let Clubs Away help to increase your brand exposure with an innovatively created event, coupled with fantastic branding to help showcase your business. Our design team are on hand to help create a whole host of branded products, from the initial RSVP through to trophies to present at the final awards. 

Branding is something that should be taken very seriously when planning a golfing event. You should portray a consistent brand message, so that your guests are gently prompted by it at every possible opportunity. It isn’t just about the logo either. Our expert creative team will work closely with you to ensure your brand elements all come together for the final event.

Welcome your customer

From baseball caps to polo shirts with bespoke embroidery, bag tags and zipped sweaters, we can ensure your customers feel welcome and part of the event upon arrival. For something a little different, we’ve also created a Gift Box which contains a sleeve of Callaway balls, a pitchfix and a ball marker. Or a more cost-effective alternative is the three-ball Callaway tin, which comes complete with a ball marker.

Play your game

We don’t just brand standard golf balls at Clubs Away, we offer the very best Titleist & Taylor Made golf balls. Giving you the extra edge on the course! We can also supply branded pencils, tees, scorecard holders, cap clips, resin markers and golf gloves made from the finest quality cabretta leather. If you want something your guests can take away with them after the game, you may want to consider branded micro-velour towels or tour umbrellas to prevent the rain from stopping play.

Dress your venue

Your brand needs to be on show from the second your guests step foot into the venue. They need to associate your golfing event with your business from the get-go; even a bespoke VIP invite with the itinerary listed will make your event feel more exclusive. Pull-up and pop-up banners are a great way to showcase information to your guests and give them an insight into the products and services your business has to offer. Place them where your guests are likely to congregate, and you may even find your banners appear as a backdrop to some photos taken on the day! Gazebos are also a very versatile way to highlight your brand and are the perfect place to serve refreshments to your guests.

Reward your winners

Leaving your guests with a memento of your event is the best way to keep your business in the forefront of their mind. Why not supply the winner with a branded holdall that they can use time and time again? Not only will it remind them of your event, but they can become brand ambassadors for you, showing off your logo wherever they travel.

Or for the winner who has everything, think outside of the box a little with a branded shoe bag. They won’t know what they did without one!

Make the best first impression

We have only included a handful of products that we have branded for our clients in the past, and are always looking for innovative ways to showcase your business. No idea is too challenging for our creative team. Our PGA Pros have years of experience when it comes to event planning, and a thorough insight into branded materials that regularly feature. So whether you’re looking for something a little different, or want to stick to the usual promotional items, we can help make the difference at your event.

To get started on planning your corporate golfing event and complimentary branding today, please contact our expert team who will be able to get you started.

The inside scoop?

Clubs Away was co-founded by a PGA Golfing Professional, Michael. His passion for golfing started when he was just 4 years old. He is not only an experienced player, but also provides golf coaching at all levels. With 5 PGA competition titles under his belt during his amateur career, Michael graduated from the PGA with distinctions in all Coaching and Business assignments and exams.

It is this determination and dedication that Michael puts into the world of corporate hospitality, and he works with some of the world’s largest organisations. Clubs Away was formed around the idea that sometimes the best way to close a deal is over a round of golf. We take the time to fully understand your business needs and requirements, taking everything out of your hands so you can enjoy the entire experience.

 

Who are Clubs Away?

Our mission is simple: to improve your business with corporate golf events and golfing holidays. We help you to get the most out of any event, whatever the objective. Our bespoke, complete service is tailored to your individual needs. Whether you’re putting together a team building day, charity fundraiser or an opportunity to close business leads, our expert team is on hand to help.

We think differently when it comes to creating the perfect corporate hospitality event. By holding an initial consultation to understand your business in its entirety, we help you target the most achievable outcomes with your event. We have named our approach the ‘Power of Play’ – we’re here to help you to bring different ideas into play. Creative thinking developed through play helps create better networking opportunities, build more profitable relationships and enhance team dynamics.

 

What do we offer

Clubs Away use golf to drive your business performance forward. The main packages we offer are corporate golf events and handpicked holidays. We have a team of in-house designers to cater for your branding needs too, and a golf simulator powered by leading tracking software if you want to stay a little closer to home.

 

World-class corporate golf events

Whether you ‘re hosting a golf event for 2 people or 200, we can cater to your needs. With an experienced team of event planners and PGA professionals, Clubs Away pride ourselves on an innovative approach. Our aim is to create a bespoke event, which not only exceeds all your expectations, but those of your guests too.

Our unique events are created from a selection of handpicked 5* venues, and our event management system takes care of everything so you don’t have to. We are the only travel and events company to provide a PGA professional host to support your event too, allowing extensive business development opportunities.

 

High-quality golfing holiday packages

Our holiday packages are put together by our experienced team, who have spent time at some of the finest golf courses and hotels across the world, bringing you an in-depth insight into the selection. But don’t worry, the world’s best courses don’t always come with the largest price tags. With our well-recognised team of PGA Pros helping you put together your ideal holiday, you can rest assured we’ll bring you the best possible deals.

Once we’ve helped you put together your package, your work is complete. We take care of all the finer details, from arranging flights to booking accommodation, making your golfing holiday as stress-free and relaxing as possible. We don’t just promise 5* golf travel – we deliver it.

 

Our team of PGA professionals

The main thing that sets us apart from the competition is the inclusion of a PGA professional within all our corporate golf events and holidays. We are the only golf travel company in the industry to offer this service.

From start to finish, our world-class professional will guide you through the event planning, acting as a local guide, coach and organiser.

How our team can make your event memorable:

Consultation

The initial meeting you have will be with one of our PGA Pros, to gain an insight into your objectives. With many years of experience under their belt, they are more than happy to provide innovative ideas and recommendations.

Local knowledge

Our Pros will use not only their expertise, but their connections in order to get you perks that other companies simply can’t. Whether you want to stay in the best suite in the resort or dine at a private table exclusively for professional golfers, our team will be able to assist.

World-class coaching

With all their experience and knowledge, you will have access to the same level of coaching of any PGA great themselves. All our Pros have been on European and US Tours, teaching some of the best players in the world. You really are in the best hands.

 

Golf simulator

We have recently introduced a golf simulator into our array of services, allowing you to play on some of the finest golf courses in the world without the hassle of having to travel there. Combined with innovative, cutting-edge radar software Trackman to analyse your golfing techniques, you can step into the pro world and join leading coaches and players.

Does this all sound like something you’re interested in? If you’re focused on creating a corporate golfing event that will drive your business forward, contact our expert team today for an initial consultation.

8 tips on creating the perfect golf event?

Why are you organising a golf event

When I ask companies why they have decided to organise a golf event I’m past being surprised when they don’t have an answer, in fact over 90% of businesses don’t have a definitive answer as to why they have a golf event.  Some of the answers that we get are; “we thought I would be a nice thing to do”, “our competitors do one” and a common one “we have some budget to spend”.

Whilst these are all very nice, they are not reasons to run a golf event and before you do anything, you should clearly define why you are running an event. Only when this is done can you start to create an event that is tailored to the goals of what the company wants to achieve. This is central to good corporate hospitality and where a desired output is created to increase business performance.

 

Invitations

Ever organised a golf event and after having 100 people confirm they would be attending, when it comes to the day itself the drop out rate is huge?

Since we started Clubs Away one specific goal was to help our clients with this issue. We have seen significant results in this area of corporate event management, reducing the drop out rate for our clients by 11%.

Getting people to attend is more than just sending out an invitation and getting a confirmation whether they can attend or not, It’s a process in itself and is one that can make or break your golf event.

The invitation is the first point of contact where your potential guest gets to hear about your event, so its needs to appeal to your guest.

 

Choosing your venue

One of the most important factors of running your event is the venue and is sometimes overlooked in its importance.

It’s important when a company runs an event they ensure the whole experience is representative of their brand, and the venue is no exception. If you are a high-end brand that prides itself on quality then you should choose a 5-star golf resort. I can hear you now saying, “I don’t have the budget to that”.  There are of course ways around this;

Reduce your numbers

It’s better to deliver an event that shouts your brand values with a reduced number of guests. This again links to the drop out rate . If your guests don’t feel like your event doesn’t reflect your brand your drop out rates will be high.

Use us!

I know this sounds like a sales pitch, but I’m saying this because it’s true. We know how to negotiate along with buying power with venues to get the package you want. Our free venue finding service takes all the hassle away from you and guarantees that you will get the best price with all the little add-ons that make your day a truly bespoke golfing experience.

 

Branding

Its amazing how little attention companies give to exposing their brand on their events. We were recently invited to a corporate golf event of a potential client so we could advise what they could do better. The answer: Everything!!!!! The only exposure of their brand was by way of a banner on the 1st tee.

Brand exposure on an event has to come in many forms of presence and we recommend that 20%-30% of the total budget should be attributed to branding your event. I cannot stress enough how important this is and you should consider how you expose your brand in the following areas;

  • Welcoming your guest
  • Play your game
  • Dressing your venue
  • Reward your winners

When choosing how to do this you should always strive to expose your brand in the above areas as much as possible in a way that fits in with your brand guidelines.

If you need some inspiration, please see read our events page

 

Gifts for your guests

Giving a gift to your guests is probably one of the most important aspects of your golf day.

This should always be done at the first point of contact with your guest, having a registration desk with a company representative is the best way to do this. Giving a gift to your guest does two things;

It makes them feel welcome

Remember that they might not know anybody so its important that you make them feel welcome by this method and interacting with them for as long as possible.

Brand exposure

The gift should always expose your brand. There are so many things to choose from the list is truly endless, some companies even choose non golf themed related items which can work as long as the gift is synonymous with your brand or product. When choosing your gift you should always choose something they will get use out of and that will remind them of your brand, product and golf day.

 

Competition Format

Choosing a competition format for your golf event can be a large task in itself, do you choose, Medal, Stableford, Greensome’s, Foursome’s, team’s or individual???

This is a question that faces every golf event organiser and unless they fully understand the implications behind each format then this decision can have a massive impact on your golf day and what memories your guests leave with.

There are many factors to think about when making the final decision, time, administration, number of guests attending, to name a few. No matter what decision you make you should always consider both your guest and your ability to manage each format.

 

Electronic vs. Traditional Scoring

With electronic scoring such as VPAR are becoming ever popular we have been sampling both techniques to see what effect each has on a golf day. Whilst I agree that electronic scoring has its place in a competition environment I don’t think it has any place in a corporate golf day.

Having electronic scoring sends the message that day is centred on the competition itself. This is one of the mistakes that happens to frequently as its your company, brand and product that should be at the heart of any event. Making the day about competition can confuse the message that you are trying to send to your guests.

There is also another good reason not to go down the electronic scoring road. If the day is made about the competition itself, electronic scoring will ultimately tell people where they have finished in the field. There are always a small percentage of guests that will leave your day if they know they haven’t won or get a prize in the competition. The time after the round is your chance to network and talk to as many people as possible so don’t give them an excuse to leave, if they think that they might win a prize its pretty much guaranteed that they will stay to find out.

 

Why use a Golf Event Agency?

A question we are always asked at Clubs Away is why should we use you?
 
The biggest misconception we see in our industry is that event managers within companies think that they would get the best price by approaching the venues directly. But how do you know what a good price is? 
 
We do many proposals throughout the year, so we are constantly benchmarking where the price points are for each type of resort. This enables us to have a discussion with the venue about the best price for you. 
 
You may think at this point, ‘So what? I have a budget and as long as I don’t go over that budget then It doesn’t really matter’ As I’m sure you can imagine we have a slightly different opinion. Within golf events it’s the small things that turn a golf day where people gather to play golf, to a golf event where people drive away remembering it for the right reasons. 
 
The most important thing when hosting any type of event is that your guests go away feeling that they have a different relationship with you and your company. Little things matter and it is important to know that everything you do, from the venue you host your event at, to the gift you give them, down to the food you eat, is a reflection of your brand.
 
So, what is the catch to using our FREE venue finding service? There isn’t one! We get a commission directly from the venue which is why we can offer this service free of charge to all our clients. 
Planning a golf event?

In ever changing and growing markets that are filled with fierce competition, businesses need a better and deeper way to develop relationships with their clients.

Ensuring that business partnerships stay positive and productive has become a top priority for many companies, and this is where corporate hospitality comes in.

 

History

Corporate hospitality describes private events or travel trips organised by businesses or corporations for their staff, clients and stakeholders.

Historically, it was used as a way to say thank you to clients. It still serves this purpose, but it now features much more strategically to company plans. There is a much clearer objective – and that’s to win or secure further business.

Company golf days are increasingly being utilised as a face-to-face marketing tool to help enhance the relationship between an organisation and its current or potential customers, through interaction in a non-sales environment.

For many, it now plays a significant part in business development – with any budget laid out for a corporate event expected to see a significant ROI in terms of speculating to accumulate.

 

Importance

There are many reasons why corporate hospitality is worth focusing in on.

Saying thank you to your clients and rewarding them is hugely important; if your company isn’t doing it, your competitors might be.

Face-to-face interaction is imperative when maintaining relationships with clients, so corporate events serve as an ideal way to nurture and strengthen existing relationships away from the boardroom.

By putting on an event or trip, you’re taking the time to go the extra mile. Clients who feel inspired and motivated by the prospect of working with your company are more likely to stay in business with you.

It’s also a good way to branch out and meet new contacts by inviting potential clients in the hope of securing new business.

There is no one better than a current client to talk positively about your company – so getting current and prospective clients to circulate can certainly be beneficial.

 

Strategy

Behind every corporate event is a good strategy.

Understanding your objectives is key – you may be wanting to strengthen an existing relationship, encourage more business or increase brand awareness.

That in mind, choosing the right type of event is vital to who you are dealing with and what you want to achieve.

It also needs to run smoothly from start to finish, showcase your brand in the best light and ensure your guests enjoy the experience.

Effective hospitality is what sticks in the mind of those who attend – if your biggest clients are present, then you don’t want to disappoint.

 

How can we help

There is a lot to bear in mind with golf event management and the organisation of the day. It’s got to be executed properly. This is where Clubs Away can help.

In recent years, there has been a big increase in business being done on the golf course.

Not only is a golfing trip a great leisure activity, but with only a small portion of a four-hour game spent actually hitting the ball, there is plenty of time to talk business.

At Clubs Away, we offer bespoke end-to-end golfing packages that are tailored for business minds.

Our team organise the entire day or travel break, so that business professionals can focus on developing client relationships and forging new business deals, without the hassle of arranging and planning themselves.

We organise every detail of the expedition, from finding the venue or location of the trip through to booking accommodation and flights.

We’re are also the only company to provide a PGA Golf Professional on every trip, allowing guests to receive training tips and improve their golfing skills as part of the corporate package.

So if you need to wow a particular client, seal a business deal or strengthen a new relationship – get in touch with us to see how we can create you the perfect corporate golf event trip!

Golf & business?

A game for everyone

Golf has a unique ability to bring together people from all walks of life.

As a corporate event entertainment activity, it’s something that people of any age and status can play.

With a unique handicap system, golf is a game that anyone in your company can enjoy – men, women, novices and experts.

This means you have a way of connecting with everybody in your business network, if you choose to.

It’s also a way of bonding and building relationships with clients and prospective business partners over a physical activity in a relaxed setting, rather than over a boardroom table.

Plus if you pick your golfing partner wisely, you could easily find yourself going around the golf course with a prospective client for between 4 – 6 hours – what better way to get to know them and subtly spend time showcasing your business?

 

Character

Golf is a good way to test someone’s character, because of the attributes and traits that make someone good at the sport.

Your attitude towards golf can certainly speak volumes about the way you approach your professional life.

The golfing culture is one of extreme honesty. Whilst it’s easy to shuffle the ball when no one is looking, cheaters are very much shunned in the golfing world.

The professional golfers set prime example here, in championships if they accidentally hit the ball – they call a penalty on themselves.

Therefore it’s a good game to separate the cheaters from the pros. If you have the discipline not to cheat in the game, then that speaks wonders for your character too.

If your client sees you kicking your ball out of the rough for a better lie, opinions and rapport may slowly start to drop.

 

Keeping calm

Golf requires the ability to keep calm under pressure and think strategically.

These qualities are also good business attributes when it comes to working through dilemmas, solving problems and performing in high pressure situations.

You wouldn’t (hopefully) throw your briefcase across the room if a business deal went wrong. So how a person deals with a defeat or a win on the golf course can be an indicator of their temperament.

An employee or prospective client throwing their clubs down in a rage when they lose could suggest a hot temper or inability to accept defeat with humility.

So if you can accept defeat in good humour and victory with modesty, then you may well apply the same attitude to the boardroom.

 

Connecting

Golf is a social game and a great way to get interacting with people.

Between the holes and the clubhouse, there is plenty of time to talk business and build lasting relationships with your potential clients.

Strong communication skills are key to business development and business as a whole, so not only but it signals a trait that will be ideal in the boardroom too.

There is also a subtle art to discussing business on the golf course or closing a deal. If it’s a corporate golf event you’ve arranged, then first and foremost you are there to enjoy the game.

Business talk should be subtly woven into your trip around the golf course. They do say not to discuss business before the 5th hole – or after the 15th hole!

 

The Wow Factor

If you’re a golfing pro or enjoy the sport in your spare time, then making it part of a business tactic could be well worth your time.

Not only is golf an enjoyable game to be enjoyed by all, but it can also be a fantastic opportunity to wow prospective clients or current ones.

The world is full of stunning, dynamic and impressive golf courses and leisure resorts which can cater for your every need.

From a game in the Scottish home of golf, to golf in the Algarve or a corporate event package to the glittering coastlines of Cyprus or the USA, you can impress and reward clients and colleagues by taking them to some of the world’s most beautiful places, to enjoy one of the world’s most rewarding games.

 

Let us help

This is where we at Clubs Away can help, we offer bespoke end-to-end business golf event packages for business minds.

Our team organise the entireevent, so that business professionals can focus on developing client relationships and forging new business deals, without the hassle of arranging and planning themselves.

Every detail of the expedition, from finding the venue or location of the trip through to booking accommodation and flights.

Clubs Away are also the only company to provide a PGA Golf Professional on every trip, allowing guests to receive training tips and improve their golfing skills as part of the corporate event package.

For more information, explore our website further information!

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