It is extremely common for people to regale stories of important business deals being done whilst on the golf course, and it is widely acknowledged that golf days can be hugely beneficial to bonding within a team of co-workers or with current and future clients. There are huge potential benefits to be had when playing golf, not only to your physical and mental health, but you will also notice it within your social circle, and potential business opportunities. Taking a meeting, or hosting an event, out of the office in the peaceful confines of nature, allows for deeper and more beneficial relationships.
A typical round of golf will take approximately 4-5 hours, this gives you plenty of time to really get to know your playing partners in an space that is comfortable, serene and completely free from the constraints that surround a typical office based meeting. The fresh air and beautiful scenery make for a wonderfully relaxing environment, and the exercise and competitive nature of the game can bring out characteristics that would not surface in a restrictive office setting. Most people while in this state of mind, will be more open to discuss personal matters, quickly moving past small talk and any barriers they may have subconsciously or unconsciously raised. This makes it the perfect environment to really get to know your client, understand their wants and needs, and allows you to foster trust and subsequently build a long-lasting more fruitful relationship.
As mentioned previously, the hours spent engulfed in nature can really help new and existing relationships to flourish. This can be helpful from a purely sales and business perspective, but it can also be invaluable when it comes to team building and nurturing friendships both new and old. Staff well-being and happiness is incredibly important in today’s world, and it is widely acknowledged that a team with a strong bond produces much better results. A team golf day can be a huge step forward in building the necessary connections needed to establish the values that are essential for a team to be truly successful. People will get to know each other better in a fun, relaxed setting that will encourage them to let their guard down and be comfortable being themselves. They will also awaken their competitive edge, and test themselves in an environment completely different to that of the generic office. This could lead to people playing together of their own accord in the future, better relationships at work and general good feeling amongst staff, all of which are key contributors to building a happy and successful work environment. Of course this all applies to clients as well as colleagues, and it is a well-established fact that ‘people buy from people’. Getting to know someone on a personal level and building deeper connections will ensure you are at the forefront of their mind when the next business opportunity arises.
Anyone who has played golf before will testify to the fact that it provides a stern test of skill, character and self-control. What better way than to really understand someone’s character, whether they be a colleague, business partner or client than to play what is widely regarded as one of the most challenging sports available.
Golf can be incredibly frustrating as it is you and only you that can take responsibility for how you play. One minute you flush a drive down the fairway and feel like Tiger Woods at his peak, the next you hook the ball out of bounds and feel like giving up entirely. The up and down nature of golf really highlights how people manage their temper, deal with situations not going their way and can also be an accurate representation of their honesty.
Often you will see people on the golf course cursing, throwing tantrums and sometimes even clubs! How your clients and partners control themselves when they inevitably hit a bad shot can be a real eye opener to their personality and particularly their susceptibility to crack under pressure. These situations can provide more insight than years of working alongside one another or having meetings in a controlled environment where the boundaries are already well established and easier to stay within. Golf is a sport played wholly on trust with ample opportunity to cheat should someone be so inclined. Whether it be moving your ball out of a bad lie, dropping another ball when yours is lost or simply ‘miscounting’ shots it is another useful insight into someone’s character. Through observation you will be able to tell a lot about your playing partners’ integrity and sportsmanship and it may reveal some key things about them that you may want to bear in mind before entering into a business relationship. It is also worth remembering that you will be under scrutiny as well and your conduct on the course is a strong representation of how you handle yourself outside of a work environment.
If you would like to find out more about the golf holidays and events we offer, you can contact us here.Importance of Branding Your Golf Day?
Whether you’re looking to improve business opportunities, open sales opportunities or increase brand exposure, you may well want to consider a fully branded corporate golfing event. Here at Clubs Away we don’t just organise the finest golfing events and holidays for our business clients, we also provide a full branding service to accompany it. No idea is too outrageous – our creative team will work closely with you to make the biggest impact at your event. Whether you want some prizes to give away to your guests or useful golfing equipment they can use as they play, we can provide it.
Apart from your website, branding is one of the first things that your potential customers will see. It’s your chance to get across the message behind your company and make the best first impression. Branding helps set you apart from your competitors and it represents your business. It’s also a great way to get that initial connection with your customers, particularly if your strapline is an emotive one.
Let Clubs Away help to increase your brand exposure with an innovatively created event, coupled with fantastic branding to help showcase your business. Our design team are on hand to help create a whole host of branded products, from the initial RSVP through to trophies to present at the final awards.
Branding is something that should be taken very seriously when planning a golfing event. You should portray a consistent brand message, so that your guests are gently prompted by it at every possible opportunity. It isn’t just about the logo either. Our expert creative team will work closely with you to ensure your brand elements all come together for the final event.
From baseball caps to polo shirts with bespoke embroidery, bag tags and zipped sweaters, we can ensure your customers feel welcome and part of the event upon arrival. For something a little different, we’ve also created a Gift Box which contains a sleeve of Callaway balls, a pitchfix and a ball marker. Or a more cost-effective alternative is the three-ball Callaway tin, which comes complete with a ball marker.
We don’t just brand standard golf balls at Clubs Away, we offer the very best Titleist & Taylor Made golf balls. Giving you the extra edge on the course! We can also supply branded pencils, tees, scorecard holders, cap clips, resin markers and golf gloves made from the finest quality cabretta leather. If you want something your guests can take away with them after the game, you may want to consider branded micro-velour towels or tour umbrellas to prevent the rain from stopping play.
Your brand needs to be on show from the second your guests step foot into the venue. They need to associate your golfing event with your business from the get-go; even a bespoke VIP invite with the itinerary listed will make your event feel more exclusive. Pull-up and pop-up banners are a great way to showcase information to your guests and give them an insight into the products and services your business has to offer. Place them where your guests are likely to congregate, and you may even find your banners appear as a backdrop to some photos taken on the day! Gazebos are also a very versatile way to highlight your brand and are the perfect place to serve refreshments to your guests.
Leaving your guests with a memento of your event is the best way to keep your business in the forefront of their mind. Why not supply the winner with a branded holdall that they can use time and time again? Not only will it remind them of your event, but they can become brand ambassadors for you, showing off your logo wherever they travel.
Or for the winner who has everything, think outside of the box a little with a branded shoe bag. They won’t know what they did without one!
We have only included a handful of products that we have branded for our clients in the past, and are always looking for innovative ways to showcase your business. No idea is too challenging for our creative team. Our PGA Pros have years of experience when it comes to event planning, and a thorough insight into branded materials that regularly feature. So whether you’re looking for something a little different, or want to stick to the usual promotional items, we can help make the difference at your event.
To get started on planning your corporate golfing event and complimentary branding today, please contact our expert team who will be able to get you started.The inside scoop?
Clubs Away was co-founded by a PGA Golfing Professional, Michael. His passion for golfing started when he was just 4 years old. He is not only an experienced player, but also provides golf coaching at all levels. With 5 PGA competition titles under his belt during his amateur career, Michael graduated from the PGA with distinctions in all Coaching and Business assignments and exams.
It is this determination and dedication that Michael puts into the world of corporate hospitality, and he works with some of the world’s largest organisations. Clubs Away was formed around the idea that sometimes the best way to close a deal is over a round of golf. We take the time to fully understand your business needs and requirements, taking everything out of your hands so you can enjoy the entire experience.
Our mission is simple: to improve your business with corporate golf events and golfing holidays. We help you to get the most out of any event, whatever the objective. Our bespoke, complete service is tailored to your individual needs. Whether you’re putting together a team building day, charity fundraiser or an opportunity to close business leads, our expert team is on hand to help.
We think differently when it comes to creating the perfect corporate hospitality event. By holding an initial consultation to understand your business in its entirety, we help you target the most achievable outcomes with your event. We have named our approach the ‘Power of Play’ – we’re here to help you to bring different ideas into play. Creative thinking developed through play helps create better networking opportunities, build more profitable relationships and enhance team dynamics.
Clubs Away use golf to drive your business performance forward. The main packages we offer are corporate golf events and handpicked holidays. We have a team of in-house designers to cater for your branding needs too, and a golf simulator powered by leading tracking software if you want to stay a little closer to home.
Whether you ‘re hosting a golf event for 2 people or 200, we can cater to your needs. With an experienced team of event planners and PGA professionals, Clubs Away pride ourselves on an innovative approach. Our aim is to create a bespoke event, which not only exceeds all your expectations, but those of your guests too.
Our unique events are created from a selection of handpicked 5* venues, and our event management system takes care of everything so you don’t have to. We are the only travel and events company to provide a PGA professional host to support your event too, allowing extensive business development opportunities.
Our holiday packages are put together by our experienced team, who have spent time at some of the finest golf courses and hotels across the world, bringing you an in-depth insight into the selection. But don’t worry, the world’s best courses don’t always come with the largest price tags. With our well-recognised team of PGA Pros helping you put together your ideal holiday, you can rest assured we’ll bring you the best possible deals.
Once we’ve helped you put together your package, your work is complete. We take care of all the finer details, from arranging flights to booking accommodation, making your golfing holiday as stress-free and relaxing as possible. We don’t just promise 5* golf travel – we deliver it.
The main thing that sets us apart from the competition is the inclusion of a PGA professional within all our corporate golf events and holidays. We are the only golf travel company in the industry to offer this service.
From start to finish, our world-class professional will guide you through the event planning, acting as a local guide, coach and organiser.
How our team can make your event memorable:
The initial meeting you have will be with one of our PGA Pros, to gain an insight into your objectives. With many years of experience under their belt, they are more than happy to provide innovative ideas and recommendations.
Our Pros will use not only their expertise, but their connections in order to get you perks that other companies simply can’t. Whether you want to stay in the best suite in the resort or dine at a private table exclusively for professional golfers, our team will be able to assist.
With all their experience and knowledge, you will have access to the same level of coaching of any PGA great themselves. All our Pros have been on European and US Tours, teaching some of the best players in the world. You really are in the best hands.
We have recently introduced a golf simulator into our array of services, allowing you to play on some of the finest golf courses in the world without the hassle of having to travel there. Combined with innovative, cutting-edge radar software Trackman to analyse your golfing techniques, you can step into the pro world and join leading coaches and players.
Does this all sound like something you’re interested in? If you’re focused on creating a corporate golfing event that will drive your business forward, contact our expert team today for an initial consultation.
In April 2019, the brand agency representing Now TV requested assistance from Clubs Away to create a brand engagement experience at the British Masters Tournament at Hillside Golf Club, Southport.
With Clubs Away having a vast experience in exhibitions and golf, we quickly got to work creating the event blueprint tailored to the exact requirements of the client; Brand exposure for Now TV Creating an experience that spectators will want to participate in Data collection.
The most important aspect of creating brand exposure and collecting data of participants is the experience itself. Our events team started work on suggesting ideas that would draw the spectators to the Now TV stand and after doing some research on what other stands were doing at the event it was obvious that our Trackman powered golf simulator was going to be the top draw for the spectators.
There were challenges before the event took place – when does an event go smoothly? Having received the drawings from the tournament organisers we designed the stand around having our 4m x 3m x 5m structure within the stand. Upon a site inspection we found that this structure was not possible due to the stands support beams within the ceiling. After approval from NowTV, Clubs Away designed and manufactured a tailored simulator structure that measured 3.18m x 2.7m x 4.0m. Clubs Away were also asked to create the branding for the front of the simulator which had to be tailored to the new sizing of the simulator, all this was turned around in 3 days ready for the event.
During the 5 days of exhibiting the Clubs Away golf simulator attracted over 1200 people to the Now TV stand to experience our Trackman powered golf simulator but more importantly the guests of the stand engaged and were exposed to Now TV.
“Thank you so much for all your help bringing this together, from start to finish you’ve been amazing and helped us create exactly what we wanted”
The feedback from our clients, Now TV and the spectators from the week has been amazing and we are very excited by the prospect of expanding this service to our clients.